Over the last few years, Hyundai and its kissin'-cousin Kia have taken a fresh approach to their vehicle lineups, leaning more on unique styling as a way to stand out in ever-busying segments.     

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It's a successful formula, too.    

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Look no further than the Kia Telluride for an example of how this strategy can work to great success.

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But these moves aren't reserved for the hottest corners of the auto industry.    

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Despite losing ground to high-riding vehicles, Korea still puts a lot of weight behind its midsize sedans.    

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The Hyundai Sonata debuted with some seriously funky fashion, and now its closest relative, the Kia Optima (known as the K5 in its home market) is the latest four-door to come out swinging.

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Despite the massive push for utility vehicles, the midsize sedan segment remains full of some serious competition.   

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Stalwarts like the Honda Accord, Nissan Altima and Toyota Camry have freshened their acts with improvements to styling, dynamics and tech.     

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The 2021 Optima, when it goes on sale in 2020, will quickly thrust itself into the conversation by offering a unique take on all these fronts, and it should give buyers more reason to stick with sedans.    

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Keep scrolling or clicking to check out even more pictures of the 2021 Kia Optima.

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