2017 Mazda3 adds creature comforts without losing its sporty sensibilities

The 2017 Mazda3 is loaded with fancy new doodads.

Outside, there's a new grille and a new rear bumper for hatchback models.

LED headlights are also available on certain models.

Inside, there's a new steering wheel, larger door cubbies and a sliding cover for the cup holders.

An electronic parking brake is now standard, and the HUD now features a full color display.

Mazda's also upgraded the 3 with G-Vectoring Control, which adjusts torque output at the front axle to provide better handling for most drivers.

The car is a bit softer than before, and more in tune with the needs of drivers that aren't exactly chasing sporty characteristics.

A new front camera extends the operating speed for its autonomous emergency braking, and Mazda's traffic-sign recognition system will read traffic signs and display them on the HUD.

We'll see whether or not the new chassis upgrades hurt its position as an unabashedly sporty sedan.

The 2017 Mazda3 goes on sale in September, and pricing will be announced closer to its release date.