Despite growing to occupy larger segments in future iterations, the original Bronco was destined to be a compact SUV, going up against the likes of the International Harvester Scout and the Jeep CJ-5.
Recreational utility vehicles were still very new at this point, giving Ford the opportunity to take a crack at a burgeoning segment.
Lee Iacocca approved the first-generation Bronco for production in early 1964.
Its chassis was unique in that no other Ford-family vehicle utilized its short, 92-inch wheelbase.
Four-wheel drive was standard at first, rocking Dana drivetrain components from the axles to the transfer case.
At launch, the Bronco's sole engine was a 2.8-liter I6 (based on the engine in the Falcon) making 105 horsepower.
The next year, a 200-hp, 4.7-liter V8 would be offered, expanding to 5 liters by the 1969 model year.
A 4.7-liter I6 was the standard powertrain offering starting in the 1973 model year, continuing through the generation's end in 1977.
The first-gen Bronco's look was no-nonsense, opting for things like flat glass panels to keep costs in control.
Keep scrolling or clicking to check out more pictures of the 1966-1977 Ford Bronco.