'Riding Dragons'

Italian automaker Alfa Romeo kicked off the big game with a spot called "Dragons" that reintroduced the brand to American audiences.

Click here to watch the ad.


Read editors' take
Published:
Photo by: Alfa Romeo

MSRP: $37,995

Get a dealer quote

'Mozzafiato'

"Mozzafiato," the second of three Alfa adverts, showcases the gorgeous curves of the Giulia sport sedan.

Click here to watch the ad.


Read editors' take
Published:
Photo by: Alfa Romeo

MSRP: $37,995

Get a dealer quote

'Man and Machine'

Lexus' ad entitled "Man and Machine" shows off some crazy dance moves and the automaker's new LC and LS models.

Click here to watch the ad.

Read editors' take
Published:
Photo by: Lexus

'Not So Pee Wee Football'

Buick continues with its "I can't believe that's a Buick" series of ads with a humorous spot that highlights the new Cascada.

Click here to watch the ad.


Read editors' take
Published:
Photo by: Buick

MSRP: $33,065

Get a dealer quote

'Easy Driver'

Directed by the Coen Brothers, this Mercedes-Benz advertisement features Peter Fonda and the new Mercedes-AMG GT Roadster. That's a lot of talent crammed into 30-seconds.

Click here to watch the ad.


Read editors' take
Published:
Photo by: Mercedes-Benz

MSRP: $124,400

Get a dealer quote

'Hero’s Journey'

Kia taps comedy star Melissa McCarthy for this slapstick ad for the eco-friendly Kia Niro.

Click here to watch the ad.


Read full review
Published:
Photo by: Kia
Editors' Rating

MSRP: $23,000

Get a dealer quote

‘Go Further’

One of the longest ads in this lineup, Ford's "Go Further" highlights the issues with mobility as it stands today and how the automaker plans to address them in the future.

Click here to watch the ad.


Published:
Photo by: Ford Motor Co.

'Daughter'

Perhaps my favorite ad spot of the big game is Audi's "Daughter" which highlights the automaker's commitment to pay equality.

Click here to watch the ad.


Published:
Photo by: Audi

'Dear Predictable'

Alfa returned to the screen late in the game with "Dear Predictable." Here, the new Giulia says goodbye to dull predictability.

Click here to watch the ad.


Read editors' take
Published:
Photo by: Alfa Romeo

MSRP: $37,995

Get a dealer quote

'Yearbooks'

Honda's "Yearbooks" ad seeks to inspire while it promotes the new Honda CR-V, but all it actually did was creep out everyone at my Super Bowl party with its creepy CGI faces.

Click here to watch the ad.


Read full review
Published:
Photo by: Honda
Editors' Rating

MSRP: $24,045

Get a dealer quote

'A Better Super Bowl'

Hyundai returns as an official sponsor of the Super Bowl this year and brings this spot to the big game, sharing the stories of the men and women of America's armed forces.

Click here to watch the ad.


Published:
Photo by: Hyundai

'How far?'

The lone auto accessory maker in this lineup, WeatherTech's action-packed spot manages to showcase how its products are made and how they benefit drivers.

Click here to watch the ad.


Published:
Photo by: WeatherTech

'The Fate of the Furious'

Ending the list with a bang is this short spot for the upcoming eighth entry into the "Fast and Furious" franchise.

Click here to watch the ad.


Published:
Photo by: Universal Studios
Latest Galleries See all

HOLIDAY GIFT GUIDE 2017

Cameras that make great holiday gifts

Let them start the new year with a step up in photo and video quality from a phone.

Latest From Roadshow