'Riding Dragons'

Italian automaker Alfa Romeo kicked off the big game with a spot called "Dragons" that reintroduced the brand to American audiences.

Click here to watch the ad.


Published:Caption:Photo:Alfa Romeo

'Mozzafiato'

"Mozzafiato," the second of three Alfa adverts, showcases the gorgeous curves of the Giulia sport sedan.

Click here to watch the ad.


Published:Caption:Photo:Alfa Romeo

'Man and Machine'

Lexus' ad entitled "Man and Machine" shows off some crazy dance moves and the automaker's new LC and LS models.

Click here to watch the ad.

Published:Caption:Photo:Lexus

'Not So Pee Wee Football'

Buick continues with its "I can't believe that's a Buick" series of ads with a humorous spot that highlights the new Cascada.

Click here to watch the ad.


Published:Caption:Photo:Buick

'Easy Driver'

Directed by the Coen Brothers, this Mercedes-Benz advertisement features Peter Fonda and the new Mercedes-AMG GT Roadster. That's a lot of talent crammed into 30-seconds.

Click here to watch the ad.


Published:Caption:Photo:Mercedes-Benz

'Hero’s Journey'

Kia taps comedy star Melissa McCarthy for this slapstick ad for the eco-friendly Kia Niro.

Click here to watch the ad.


Published:Caption:Photo:Kia

‘Go Further’

One of the longest ads in this lineup, Ford's "Go Further" highlights the issues with mobility as it stands today and how the automaker plans to address them in the future.

Click here to watch the ad.


Published:Caption:Photo:Ford Motor Co.
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'Daughter'

Perhaps my favorite ad spot of the big game is Audi's "Daughter" which highlights the automaker's commitment to pay equality.

Click here to watch the ad.


Published:Caption:Photo:Audi
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'Dear Predictable'

Alfa returned to the screen late in the game with "Dear Predictable." Here, the new Giulia says goodbye to dull predictability.

Click here to watch the ad.


Published:Caption:Photo:Alfa Romeo

'Yearbooks'

Honda's "Yearbooks" ad seeks to inspire while it promotes the new Honda CR-V, but all it actually did was creep out everyone at my Super Bowl party with its creepy CGI faces.

Click here to watch the ad.


Published:Caption:Photo:Honda

'A Better Super Bowl'

Hyundai returns as an official sponsor of the Super Bowl this year and brings this spot to the big game, sharing the stories of the men and women of America's armed forces.

Click here to watch the ad.


Published:Caption:Photo:Hyundai
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'How far?'

The lone auto accessory maker in this lineup, WeatherTech's action-packed spot manages to showcase how its products are made and how they benefit drivers.

Click here to watch the ad.


Published:Caption:Photo:WeatherTech
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'The Fate of the Furious'

Ending the list with a bang is this short spot for the upcoming eighth entry into the "Fast and Furious" franchise.

Click here to watch the ad.


Published:Caption:Photo:Universal Studios
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