While the Porsche Taycan electric sports car and the Volkswagen ID 3 electric mass-market hatchback have about as much in common as a tuna fish sandwich and Euler's formula, they are still both electric cars that happen to offer reservations ahead of production. You might think the much more affordable car would garner a bit more attention than the expensive one; you might also be wrong.
According to a report from German-language business newspaper Handelsblatt this weekend, Porsche board member Andreas Haffner indicated that Porsche has 30,000 orders for the Taycan already. This is a pretty large leap from the last estimate we heard in March, when had registered their interest.
Consultant and analyst Matthias Schmidt pointed out in a tweet that, according to the most recent data, Porsche has more Taycan reservations than Volkswagen has . VW's most recent deposit estimate, about 22,000, came from Jürgen Stackmann, the VW board member responsible for sales and marketing.
While it might seem odd that a car with, in all likelihood, at least twice the base price will command more reservations, it makes sense. VW's ID 3 hatchback is a mass-market vehicle, part of a giant onslaught that will feature multiple body types, and not everyone might want the ID 3 itself over, say, anor an . On the other hand, the Taycan is the first electric Porsche, which carries a bit of cachet, and Porsche fanatics and moneyed EV geeks alike are probably champing at the bit to pick a Taycan up as quickly as possible.
(Hat tip to InsideEVs!)