Each year, a giant Berlin tech show known as IFA becomes center stage for some of the important phones we'll see this fall.
The Motorola Moto Z Play is a more midrange version of the Moto Z and Moto Z Force, the latter sold only with US carrier Verizon.
With scaled-back specs comes a lower price than the other Moto Z phones.
But the Moto Mods work just the same, like the Hassleblad True Zoom camera accessory here.
With a real 10x zoom lens, this attachment makes the Moto Z feel like an actual point-and-shoot camera.
Like other Mods, the brand new Hasselblad True Zoom snaps on through magnets.
You can see the connector here.
In addition to the zoom lens, this add-on can shoot RAW photos with the new Moto Z Play and other Z phones.
Sony's Xperia XZ and X Compact offer big and little versions of a handset with a 23-megapixel camera.
The larger XZ, left, has a 5.2-inch screen, compared to the X Compact's tiny 4.6-inch display.
The XZ has the higher-end specs of the two, and the higher price.
Both phones share manual camera settings, filters and add-on apps that you can easily access from the native camera (pictured).
The shrunken Compact is downright cute.
A small screen makes the phone easy to pocket...
...but the smaller screen requires more precise taps.
Both new Xperia phones have USB-C charger ports and fingerprint readers -- but the latter won't work in the US. :(
Can you tell the difference between the ZTE Axon 7 Mini, introduced at IFA, and last spring's ZTE Axon 7?
The Mini's screen is a tad smaller (5.2-inch versus 5.5), but it's mostly the specs that make the scaled-back Axon 7 Mini its own phone.
Stepped-down rear camera specs, storage, RAM, battery capacity and processor all contribute to the Axon 7 Mini's lesser price.
They both have fingerprint readers on the back.
The smaller Nova, left, has a 5-inch screen compared to the Plus' 5.5-inch display.
While they both share an 8-megapixel selfie-shooter, the Nova Plus has the larger, 16-megapixel camera compared to the Nova's 12-megapixel shooter.
There are two lights in the budget-focused Alcatel Shine Lite -- the dual-tone flash on the back and the much less common camera flash on the front.
You won't find loud colors here. The 5-inch Shine Lite comes in three neutrals: gold, black and white. It sells globally in September.
Both inexpensive phones, the Acer Liquid Z6 and Z6 Plus have (respectively) 5 and 5.5-inch screens. The higher-end Plus falls into the midrange category, while the Z6 is purely entry-level.
HTC's iPhone-clone is a midrange redux of last year's more budget phone for fall. With more updated specs, of course.