Apple's event was at the beautiful Howard Gilman Opera House at BAM, the Brooklyn Academy of Music in downtown Brooklyn.
The event is over, but we've updated many of the photos that follow with the latest information. If you want more details, check out everything Apple just announced. If you want to relive Apple's announcements on-stage, see the executives and CNET's editors in action, and cap it with a little Lana (Del Rey), read on.
The first product Apple introduced was a new MacBook Air computer. It starts at $1,199 (£1,199, AU$1,849) and ships Nov. 7.
Its biggest upgrade over the original Air is a Retina display, as well as Touch ID and other features inherited from modern MacBook Pros.
The company also introduced a new version of its small Mac Mini computer, starting at $799 (£799, AU$1,249) and also available Nov. 7. That's a lot more expensive than the original, which debuted in 2014 (!) for $500.
The new model gets new four- and six-core, eighth-gen Intel processor processors, up to 64GB of RAM and a sleek new space gray finish. Apple has also added up to 2TB of solid state storage, Gigabit Ethernet, four Thunderbolt 4 ports, and two UBA-A inputs. You can also upgrade it to a 10GB Ethernet port. It retains the HDMI input of previous models, too.
The third and final big product announcement was an upgraded iPad Pro. It starts at $799 (£769, AU$1,229) for the 11-inch model and a 12.9 inch model for $999, again shipping Nov. 7.
The home button is gone, replaced with Face ID unlock, the same system used on the newest iPhones. The new iPad is smaller and lighter, with a thinner bezel, but also a lot more powerful. It also uses a USB-C connector, replacing the older version's lightning port, but drops the headphone jack. The Apple Pencil has been updated too.
Those three products are the top-line news, but the event lasted around 90 minutes. It was packed with details and images in classic Apple fashion. If you want to relive it now, here's where to start.
In preparation for the product announcements, Apple CEO Tim Cook takes the stage.
The first product Cook discusses is the Mac computer.
Cook talks about Mac's installed base.
Cook says people love his company's products. Especially the MacBook Air. Some critics have accused Apple of mailing it in the last few years.
So Cook responds by finally announcing a new MacBook Air. The biggest extra is a retina display, featured on most of Apple's other computers.
We're not gonna spend time captioning most of the rest of these images. You get the idea. Again, if you want more info, check out CNET's continuous, and growing, coverage.
After the new Air, Apple dished out the details on the new version of its tiny desktop PC, the Mac Mini. It's black now.
It's five times faster than its (ancient) predecessor.
In between product announcements, Apple touted its retail stores.
Outside the Big Apple there's plenty of big Apple stores.
Back to new products. In preparation Tim Cook talks up sales of iPads...
...and compares them to notebooks.
Here's that new iPad Pro again.
The new iPad Pro is the first to get Face ID.
With Face ID, there's no home button.
A closeup of the Face ID camera and sensor array.
It also supports new gestures.
Despite having the same screen size as the original, the new iPad Pro is physically much smaller.
Apple ended its event with the musical stylings of Lana Del Rey.
Lana Del Ray jokes that "they told us not to swear so for that reason I can't tell you the name of the upcoming album." But the song she sings is from "How to Disappear."
That's it for Apple's event. But maybe you can't get enough of photos. Just for you we dial back the time machine to a couple hours ago...
The photos you just saw were from the current event. But let's go back in time, to the event before the event, when CNET's crew got prepared. With tacos. From left to right: Dan Ackerman, Shara Tibken, Sarah Tew, Mark Licea, Nic Henry and Scott Stein.
It was the breakfast of champions.
Post-tacos, our heroes head over to BAM. Apple has taken over the neighborhood for iPads.
"There are multiple designs for the badges, though all reporters have some version of a red one," says Shara Tibken, one of CNET's reporters on the scene.
Security and Apple employees are available to check in guests.
Of course attendees can use their iPhones to prove their identities.
Physical badges are so much cooler though.
Nic on the podium, ready for action.
Inside the lobby.
Apple's head of software, Craig Federighi, chatting with people before the event.
Inside the opera house before the event.
Getting ready for the show.