The company has dropped $50 off the price of the smart speaker.
Apple cut the price of its HomePod speaker by $50 on Thursday.
Both the white and space gray versions of the speaker, which previously cost $349, are listed for $299. Apple wasn't immediately available to comment on whether this is a permanent drop.
Read more: Will HomeKit and HomePod get any attention at WWDC?
The HomePod was immediately available at the newly discounted price at Apple.com. Some other retailers, such as Walmart, had yet to reflect the new price on the first day. (Note that CNET may get a share of revenue from the sale of products linked from this page.)
Apple started selling its Siri-powered HomePod speaker in February 2018 to compete with Amazon's Alexa-enabled Echo devices and the Google Assistant-powered Google Home .
However, Apple has struggled to catch up with its rivals, which both offer $50 version of their speakers. As of December, only 6% of smart speaker users in the US had a HomePod, according to a report from Consumer Intelligence Research Partners, out of 66 million smart speakers.
HomePod prices have dropped before. During the Black Friday sales season, the speaker was available for $250 and we've seen that deal pop back up occasionally.
Clarification at 8:30 a.m. PT: The HomePod was launched in February 2018.