Microsoft expands low-cost broadband push to 8 cities to address racial, digital inequality
The Airband program is designed to provide inexpensive internet access and computers.
Shara TibkenFormer managing editor
Shara Tibken was a managing editor at CNET News, overseeing a team covering tech policy, EU tech, mobile and the digital divide. She previously covered mobile as a senior reporter at CNET and also wrote for Dow Jones Newswires and The Wall Street Journal. Shara is a native Midwesterner who still prefers "pop" over "soda."
Many Americans can't afford internet service at home. Microsoft wants to change that. The software giant said Wednesday that it's expanding its Airband program, which was initially designed to connect rural areas, to eight cities: Atlanta; Cleveland; Detroit; Los Angeles; Milwaukee; New York; El Paso, Texas; and Memphis, Tennessee.
These are locations where broadband infrastructure largely exists but where "the connection and devices to utilize it are unaffordable, leaving access to essentials of life out of reach for millions," Vickie Robinson, general manager of Microsoft's Airband Initiative, said in a blog post. The gap is "particularly acute in Black, African American, Latinx and Hispanic communities," she added.
Along with enabling inexpensive broadband, Microsoft will make devices more affordable by providing free and low-cost refurbished computers and tablets to communities of color through partners like PCs for People, Human-I-T and PlanITROI, a company whose Digital Dreams Project provides refurbished devices to K-12 students in need. Microsoft plans to support efforts to teach community members digital skills.
Locating local internet providers
Some people without internet service at home have never used computers or built the skills needed to find higher-paying jobs in today's economy. And the company will help community organizations -- its partners in its push to get people online -- become more up-to-date technologically. The company said its Airband expansion is part of its Racial Equity Initiative, which aims to address racial inequality and injustice for the Black and African American community in the US.
"If you think about the digital divide … the first problem is getting access to areas that don't have any options," Robinson said in an interview with CNET. "In urban centers, it's a different problem. Oftentimes there [is] at least one existing option for broadband access, but it's not accessible ... because of affordability challenges."
Locating local internet providers
Millions of Americans around the country lack access to fast internet at home, a need that's become especially critical over the past year, as the COVID-19 pandemic forced everything from family gatherings to classes and business meetings to go online. Federal and state governments have earmarked billions of dollars to build out fast internet service, but most don't address one of the biggest reasons people don't have broadband at home: They can't afford to pay for service.
It's unclear just how big the affordability problem is in the US, but studies show it disproportionately impacts people of color, including children. A joint study last year from the Alliance for Excellent Education, National Indian Education Association, National Urban League and UnidosUS found that 34% of American Indian/Alaska Native families and about 31% each of Black and Latino families lack access to high-speed home internet, versus 21% of white families.
Watch this: Why millions of Americans still lack broadband at a time when it's no longer optional
Microsoft, which tracks how quickly people download its software and security updates, said Wednesday that the number of people in the US who don't use the internet at broadband speeds totals about 120.4 million, or more than a third of the country's population. That's an improvement from its December tally of about about 157.3 million people in the US lacking fast internet.
Rural areas still have the worst connectivity -- like Apache County, Arizona, where only 7% of people use the internet at broadband speeds -- but even big cities have troubles getting people online. In New York, only 55% of people use the internet at broadband speeds, Microsoft said.
There's hope the situation will improve. President Joe Biden, in his $2 trillion infrastructure plan unveiled in March, initially pledged $100 billion over eight years to make sure every American has broadband access. He said affordability would be a big part of that. And then in mid-May, the government introduced a $50 Emergency Broadband Benefit to get people online. Since the initial infrastructure proposal, Biden has cut his broadband proposal to $65 billion, which matches an amount that's been proposed by Republicans.
Microsoft has taken a different tack. The software giant launched its Airband Initiative in 2017 to bring high-speed internet to rural communities using unlicensed TV wireless spectrum. TV white spaces, as the airwaves are known, are TV broadcast channels that are no longer used. They were made available by the transition from analog to digital TV.
At the time it launched the program, Microsoft aimed to connect 2 million people in the US by July 2022. It later boosted its goal to 3 million people in the US and 40 million others around the globe in the same time frame.
Microsoft has had some struggles getting people connected in rural areas. The National Association of Broadcasters in late May called Airband and the use of TV white spaces "hot air." It noted in a blog post that when Microsoft introduced Airband, there were 800 white spaces devices operating across the entire country. Today there are only about 300, it said.
"Four years after we pointed out that white spaces had not achieved any material success at scale, use of the technology went down," NAB said.
Microsoft in a statement acknowledged that the use of TV white spaces to provide broadband service hasn't gone as well as it hoped.
"Connecting the millions of people without access to broadband is a national priority and requires us to innovate quickly and learn what works best and what doesn't," Microsoft said in a statement. "That's why when we launched Airband in 2017, we advocated to use the technology that best fits each community. [TV white spaces], which is a connectivity tool in many parts of the world, has the potential to help rural Americans, but progress in the TVWS policy landscape has been slower than we had hoped."
Instead of using TV white spaces, it's working with other technologies in urban areas. That includes 5G millimeter-wave fixed wireless internet service and satellites, based on the geographies and needs of the different areas.
And rather than offering service itself, Microsoft partners with internet service providers and community organizations. On Wednesday, it said it will work with partners to build new broadband infrastructure in some locations and help communities of color find and sign up for existing affordable broadband services in others.
"Since every community is unique, we're working with our partners and local leaders to ensure we use the right mix of technology to serve the most people possible," Robinson said in the blog post.
Working with Starry in LA and Detroit
In Los Angeles, Microsoft will work with Starry, a company that provides inexpensive broadband service to public and affordable housing communities around the US through its Starry Connect initiative. Starry provides 30 Mbps speeds up and down -- faster than the federal definition of broadband at 25 Mbps down and 3 Mbps up -- for $15 a month. Last year, the average monthly cost for internet service in the US was $60, according to a study by price comparison service Cable.co.uk, and Comcast's Internet Essentials plan connects low-income families for $10 a month.
Microsoft and Starry are setting up new connections to provide affordable broadband in four Housing Authority of the City of Los Angeles communities in Watts and Central-Alameda. Instead of tying service to an individual -- which traditionally has required ISPs to perform credit and background checks -- Starry provides service based on an address. If someone lives in one of LA's public housing apartments, that unit and whoever resides there can get Starry service. The $15 monthly service price includes all equipment, installation, 24/7 customer support, no data caps, no long-term contracts and no extra fees.
The two companies have run a pilot program in LA since the fall, and they have already connected nearly 1,000 households.
"When you have to kind of ask somebody to reaffirm three different ways that they are poor enough to deserve access to service, it really is just a terrible, kind of soul-crushing experience," Virginia Lam Abrams, Starry's senior vice president of government affairs and strategic advancement, said in an interview. "By removing the whole prove-to-me-that-you're-poor threshold, I think you bring a lot more people to the door [who] are willing to say 'yes, I'm going to sign up for the service.'"
Along with LA, Microsoft is working with Starry to launch its affordable service for the entire city of Detroit, particularly in underserved and income-insecure zip codes. "Our goal is to connect tens of thousands of households across the Detroit metro area," Robinson said in a blog post.
Microsoft also created a financing program for Starry's low-cost broadband customers to help people who have low credit scores or no credit history and therefore would otherwise be ineligible for financing. That will enable those customers to buy a Microsoft Surface Go 2 and Office for Home and Student for $22 per month. Microsoft already has introduced that program in Los Angeles and New York and will roll it out to the remaining six cities over the coming months.
In Cleveland, Microsoft has partnered with nonprofit PCs for People; state and local governments; local companies like the Eaton Corp. and GE Lighting, which is owned by Savant; and other area organizations, such as University Hospital, Metro Hospital and the East Cleveland Library One. The funding helped PCs for People launch a pilot in April in East Cleveland to provide 1,000 households low-cost, high-speed internet and affordable devices.
East Cleveland "is actually one of the most digitally disconnected communities in Ohio, ... and Ohio is actually one of the most digitally disconnected communities in the country," Bryan Mauk, chief innovation officer for PCs for People, said in an interview. "So it's kind of like the epicenter of the lack of internet connectivity."
PCs for People mounted antennas on buildings at University Hospitals, Case Western Reserve University and the East Cleveland City Schools to broadcast broadband signals to individual homes. The service costs $15 a month for 50 Mbps down and 10 Mbps up.
"We don't want to blanket a city, and we don't want to blanket a state," Mauk said. "We're interested in neighborhoods no one else wants to serve."
Microsoft also is working with PCs for People to bring fixed wireless access to about 1,700 residents of the Lindsay Heights neighborhood of Milwaukee.
"Once a stop for the underground railroad and a thriving center for African Americans, this community has suffered due to poverty and economic instability, but investments in digital equity can help," Robinson said.
In areas that already have affordable service, Microsoft is working with EveryoneOn to make sure people know what's available. The nonprofit has a bilingual offer locator tool that can help people in the eight cities find inexpensive service, and it then guides them through the sign-up process, helps them find affordable computers and starts digital literacy training. Once someone signs up through EveryoneOn, they will be offered three months of free broadband service, Robinson said.
"While COVID-19 created a national crisis, it also laid bare the devastating impacts the digital divide has on Black, African American, Latinx and Hispanic communities," Robinson said. "But it also created momentum: people are more aware of the problem and -- we hope -- are willing to move quickly to fix it."