Best Internet Providers in Madison, Wisconsin
Our Experts
AT&T Fiber is the best internet provider in Madison thanks to fast speeds, straightforward pricing and broad coverage throughout the city. But you have plenty of choices. Spectrum is available almost everywhere in Madison, and it has the cheapest plans in the area. You'll get 300Mbps for $40 a month, but prices increase significantly after a year. Wireless internet from AT&T, T-Mobile and Verizon is also available throughout the city. These are great options if you're able to bundle with one of the provider's cellphone plans.
Our methodology
CNET considers speeds, pricing, customer service and overall value to recommend the best internet service in Madison across several categories. Our evaluation includes referencing a proprietary database built over years of reviewing internet services. We validate that against provider information by spot-checking local addresses for service availability. We also do a close read of providers' terms and conditions and, when needed, will call ISPs to verify the details.
Despite our efforts to find the most recent and accurate information, our process has some limitations you should know about. Pricing and speed data are variable: Certain addresses may qualify for different service tiers, and monthly costs may vary, even within a city. The best way to identify your particular options is to plug your address into a provider's website.
Also, the prices, speed and other information listed above and in the provider cards below may differ from what we found in our research. The cards display the full range of a provider's pricing and speed across the US, according to our database of plan information provided directly by ISPs, while the text is specific to what's available in Madison. The prices referenced within this article's text come from our research and include applicable discounts for setting up automatic payments each month -- a standard industry offering. Other discounts and promotions might also be available for things like signing a term contract or bundling with multiple services.
To learn more about how we review internet providers, visit our full methodology page.
Best internet providers in Madison, Wisconsin
Spectrum
Cheapest internet provider in Madison, WI
Our take - Cable internet has some disadvantages over fiber, particularly regarding upload speeds, but it has a leg up regarding availability. Spectrum, a brand from Charter Communications, offers solid coverage across Madison, earning it a nod as our choice for the top cable provider in the metro area.
AT&T Fiber
Best internet provider in Madison, WI
Our take - Availability and heart-pounding maximum speeds of 5,000Mbps in some parts of Madison make AT&T Fiber our choice for the best internet provider in the area. If you’re on the outskirts of Madison or in one of the surrounding communities, be sure to compare with TDS as a fiber alternative.
T-Mobile Home Internet
Best fixed wireless internet in Madison, WI
Our take - While T-Mobile Home Internet doesn’t reach rival Verizon 5G Home Internet’s top speeds, it has an advantage in Madison thanks to broader availability. I plugged in addresses from all over town and found many more open slots for T-Mobile home internet service than Verizon.
Madison internet providers compared
| Provider | Internet technology | Monthly price range | Speed range | Monthly equipment costs | Data cap | Contract | CNET review score |
|---|---|---|---|---|---|---|---|
|
AT&T Fiber Read full review | Fiber | $55-$225 | 300-5,000Mbps | None | None | None | 7.4 |
|
AT&T Internet Air Read full review | Fixed wireless | $55 | 40-140Mbps | None | None | None | 7.4 |
|
Spectrum Read full review | Cable | $40-$60 | 300Mbps-1,000Mbps | Free modem; $7 router (optional) | None | None | 7.2 |
| TDS Telecom | Fiber | $40-$70 | 300-1,000Mbps (varies by location) | $12 | None | Two years | N/A |
|
T-Mobile Home Internet Read full review | Fixed wireless | $60 ($40 for eligible Go5g Plus and Magenta Max mobile customers) | 72-245Mbps | None | None | None | 7.4 |
| US Cellular | Fixed wireless | $50 | Up to 300Mbps | Varies | 300GB-1.2TB | Equipment installment plan contract may apply | N/A |
|
Verizon 5G Home Internet Read full review | Fixed wireless | $50-$90 | 300Mbps-1,000Mbps (varies by location) | None | None | None | 7.2 |
Source: CNET analysis of provider data
All available Madison residential internet providers
- AT&T Internet: AT&T's fiber game is strong in Madison but doesn't reach every part of town. AT&T Internet, the company's old-school DSL offering, covers more ground. It costs $55 a month for whatever speed you can get at your location, typically up to 300Mbps, depending on your location. The price-to-speed ratio won't be appealing if you have a faster and cheaper option.
- Verizon 5G Home Internet: With speeds up to 1,000Mbps in some parts of the country, Verizon is working hard to convince buyers that fixed wireless is the way to go for home internet. The company's coverage map shows a mix of its latest 5G networks alongside slower 4G LTE coverage across Madison. The area east of Lake Mendota and Lake Monona has the widest 5G Ultra Wideband coverage. Typical Verizon home internet speeds in Madison will range from 100 to 300Mbps starting at $50 a month. The biggest challenge is finding an open slot, so T-Mobile edged Verizon as our pick for Madison's best fixed wireless provider.
- TDS Telecom: TDS covers a small portion of Madison proper, but it's well worth mentioning for those in communities around Madison. TDS delivers fiber to places like Middleton, Monona and Waunakee. Prices start at $40 a month (for the first two years) for a 300Mbps plan. On the fast end, TDS has a 1,000Mbps plan for $70 a month. You have the option to rent a router for $12 a month. There's a $50 installation fee, but a good chance you can get that waived. Be sure to check out the TDS price-for-life plans. They're more expensive over the first two years but will keep your price locked in for the long haul.
- US Cellular: US Cellular is a sister company of TDS Telecom. It offers fixed wireless internet in Madison for $50 a month with an autopay discount. That pricing puts it in contention with T-Mobile and Verizon's home internet plans. Some of US Cellular's service areas can get up to 300Mbps speeds, but your mileage could vary considerably depending on your location. The biggest turn-off is that UScellular will throttle your speeds after 1.2TB of high-speed data with its Home Internet Everywhere plan. After that, you'll get bumped down to a painfully slow 1.5Mbps. Keep an eye on the plan terms. US Cellular may offer to cover equipment costs via a credit spread over a 36-month installment contract. It's all a bit confusing, so you'll likely do better with another ISP with simpler or faster plans with no throttling.
- Satellite internet: Rural residents with few internet options should check into satellite providers Starlink, Viasat and Hughesnet. These likely won't be your first choice if you live in town and have access to fiber, cable, or fixed wireless from T-Mobile or Verizon. If you're big on traveling (let's say you're heading south for the winter) and still need to stay connected, check into Starlink's on-the-go plan. It's pricey, but it will help you stay online when you've taken on the role of a digital nomad.
Madison broadband at a glance
There isn’t a ton of ISP competition in Madison. Most residents will be weighing the decision between AT&T Fiber or Spectrum cable. Spectrum has some tempting introductory deals, while AT&T’s fiber service offers reasonable pricing and fast upload speeds to go with the download speeds. Live in the area around Madison? Check into fiber from TDS Telecom.
Pricing details on Madison home internet service
The average starting price for internet service in Madison is around $50, but there are ways to shave some bucks off that figure. Qualified low-income households can get online for $20 a month through Spectrum Internet Assist. Bargain hunters can look to bundle phone plans with home internet service to get deals. For example, with T-Mobile, you can get down to $40 a month). TDS Telecom offers 300Mbps speeds for as low as $40 a month for the first two years. Most Madison residents will be looking at around $50 for decent speeds.
Cheap internet options in the Madison metro area
Spectrum is on top of things when it comes to low-cost internet options. Eligible low-income households can get online for just $25 a month with the 30Mbps service. AT&T’s fiber plans start at $55 a month, which is still budget-friendly, especially considering the company’s assurance that it won’t hike your fee after the first year. If you’re in a surrounding community, look into TDS Telecom’s fiber plans starting at $40 a month for the first two years.
What’s the cheapest internet plan in Madison?
| Provider | Starting price | Max download speed | Monthly equipment fee | Contract |
|---|---|---|---|---|
|
Spectrum Internet Assist Read full review | $25 (must meet eligibility requirements) | 50Mbps | Free modem; $5 router | None |
|
Spectrum Internet Read full review | $40 | 300Mbps | $7 (optional) | None |
| TDS Telecom | $40 | 300Mbps (varies by location) | $12 | None |
|
Spectrum Internet Ultra Read full review | $50 | 500Mbps | $7 (optional) | None |
| US Cellular | $50 | Up to 300Mbps | Varies | Equipment installment plan contract may apply |
|
Verizon 5G Home Internet Read full review | $50 ($35 with eligible mobile plan) | 100Mbps | None | None |
|
AT&T Fiber 300 Read full review | $55 | 300Mbps | None | None |
|
T-Mobile Home Internet Read full review | $60 ($40 with eligible mobile plan) | 245Mbps | None | None |
Source: CNET analysis of provider data
Fastest internet providers in Madison
The ISPs in Madison run the gamut when it comes to speeds. Speedtest.net calculates Madison’s median download speed for fixed internet at a respectable 288Mbps in 2024. Depending on your location, service from the likes of T-Mobile, Verizon or UScellular may be fast or slow. Spectrum’s cable plans cover a lot of ground from 300Mbps on up to near-gig speeds. AT&T Fiber brings the heat with multi-gigabit fiber plans, although many people will opt to save money and stick with 1,000Mbps or below. If you’re eyeing that speed level, see if TDS services your address with its 1,000Mbps plan for $70 a month.
On the other hand, you may be an intense gamer. Or maybe you’re uploading honking-huge files. Maybe you share your internet connection with several other people who are just as demanding as you are. It might be time to shop for a multi-gig plan. In Madison, that means AT&T Fiber, which offers speeds of up to 5,000Mbps in some parts of town. It comes with a hefty price tag of $225 a month. Too much? Check out the 2,000Mbps plan instead for $125. Here’s what you need to know about the best multi-gigabit internet plans.
What are the fastest internet plans in Madison?
| Provider | Max download speed | Max upload speed | Starting price | Data cap | Contract |
|---|---|---|---|---|---|
|
AT&T Fiber 5000 Read full review | 5,000Mbps | 5,000Mbps | $225 | None | None |
|
AT&T Fiber 2000 Read full review | 2,000Mbps | 2,000Mbps | $125 | None | None |
|
AT&T Fiber 1000 Read full review | 1,000Mbps | 1,000Mbps | $80 | None | None |
| TDS Telecom | 1,000Mbps | 1,000Mbps | $70 | None | None |
|
Spectrum Internet 1 Gig Read full review | 1,000Mbps | 35Mbps | $60 | None | None |
Source: CNET analysis of provider data
How CNET chose the best internet providers in Madison
Internet service providers are numerous and regional. Unlike the latest smartphone, laptop, router or kitchen tool, it's impractical to personally test every internet service provider in a given city. So what's our approach? For starters, we tap into a proprietary database of pricing, availability and speed information that draws from our own historical ISP data, partner data and mapping information from the Federal Communications Commission at FCC.gov.
It doesn’t end there. We go to the FCC’s website to check our data and ensure we consider every ISP that provides service in an area. We also input local addresses on provider websites to find specific options for residents. We look at sources, including the American Customer Satisfaction Index and J.D. Power, to evaluate how happy customers are with an ISP's service. ISP plans and prices are subject to frequent changes; all information provided is accurate as of publication.
Once we have this localized information, we ask three main questions:
- Does the provider offer access to reasonably fast internet speeds?
- Do customers get decent value for what they're paying?
- Are customers happy with their service?
While the answer to those questions is often layered and complex, the providers who come closest to “yes” on all three are the ones we recommend. When selecting the cheapest internet service, we look for the plans with the lowest monthly fee, although we also factor in things like price increases, equipment fees and contracts. Choosing the fastest internet service is relatively straightforward. We look at advertised upload and download speeds and consider real-world speed data from sources like Ookla and FCC reports.
To explore our process in more depth, visit our how we test ISPs page.
What’s the final word on internet providers in Madison?
One of the biggest challenges with picking an ISP in Madison is the patchwork nature of coverage from the leading providers. Yes, AT&T Fiber is fast, but what if it doesn’t service your address? Your next option will likely be Spectrum for a cable connection but don’t count out fixed wireless from Verizon or T-Mobile. If you’re in a good location for one of those, you might find you’re happy with the speeds and even happier with the phone bundle discount. Finally, TDS Telecom is worth a look for residents of surrounding communities who want fast, reliable fiber.
Internet providers in Madison FAQs
Is fiber internet available in Madison?
Yes. AT&T Fiber is the main mover and shaker within the city limits of Madison. Speeds hit 5,000Mbps in some spots, but less expensive plans at the 1,000Mbps and 2,000Mbps tiers will satisfy most people. If you live on the outskirts of Madison, look into TDS Telecom’s fiber offerings. Some affordable introductory deals from TDS will get you going with fiber.
What is the cheapest internet provider in Madison?
A tight budget shouldn’t stand in the way of getting online. The federal Affordable Connectivity Program, which shaves at least $30 off the internet bill for eligible households, is closing. Don’t worry if you don’t qualify. T-Mobile and Verizon’s bundle deals put fixed wireless internet well within reach. Spectrum starts at $40 monthly, and AT&T Fiber’s lowest-level 300Mbps fiber plan at $55 a month is a decent deal for fiber.
Which internet provider in Madison offers the fastest plan?
It’s not available everywhere in Madison, but AT&T Fiber steamrolls the competition with a 5,000Mbps plan for $225 a month. That puts it on the high end for residential plan speeds. Ask yourself if you really need that kind of download and upload speed before paying the premium monthly fee.
Is AT&T or Spectrum better in Madison?
AT&T and Spectrum are the two home internet heavy hitters in Madison. AT&T Fiber has fast download and upload speeds, making it ideal for gamers, remote workers and households with multiple heavy internet users. AT&T DSL is pokey by comparison. Spectrum enters the fray with many plans, including affordable offerings for low-income households. It can't match AT&T Fiber's 5,000Mbps maximum download speeds (available in some areas). Cable upload speeds are also significantly slower. Spectrum can still be a steady and affordable choice, especially if fiber isn't an option. Check out CNET's comparison between AT&T and Spectrum for more details.
Home Internet Guides
- Sometimes a provider is available in your Zip code, but not at your exact address
- See what exact plans are available at your home
