We continue to innovate and launch products that are both powerful in their usability and of course their creative potential.
As screen sizes get bigger and bigger providing a superior picture quality becomes even more important to your satisfaction and having the technology inside the television Is the secret ingredient in delivering the quality imagery that you all desire.
Incorporating Sony's unique picture processor our Bravia TV's deliver the highest image quality, regardless of the display device.
We now have a new OLED line up to show you here at CES that will provide access to our premium level OLED TV's, to even more.
People around the world.
These OLED TVs feature Sony's unique 4K HDR picture processor called X1 Extreme.
Additionally, we have a new LCD model equipped with X1 Extreme.
It comes with Sony's latest technology that ensures fast action in sports and movies.
There that are blurrist, and smooth by utilizing our own backlight control technology.
Backlight control technology is especially effective on a big screen.
For those of you who seek even more immersive acoustic experiences in your home, our new sound bar is a perfect match With your Bravia.
It is the world's first 3.1 channel sound bar that supports DOLBY ATMOS.
This is made possible by Sony's groundbreaking vertical surround engine which enables the single sim front speakers to produce three dimensional acoustics all By themselves.
And here, these are our latest, truly wireless sports headphones.
So in addition to their exceptional sound quality, for the first time in the industry, we have achieved both noise cancelling and splashproof in a remarkable, compact, cableless, form factor.
The Xperia Hello is a communication robot developed to become a beloved member of your family.
It can recognise each member of your family with its face detection and also assist you via voice command.
Launched in Japan in November This miniature personal robot provides essential information, such as news, traffic and weather information, as well as video chat.
And today, we're very excited to introduce one of our latest accomplishments, announced last fall in Japan.
Once again, AIBO.
Now, because of AIBO's artificial intelligence sensing technology, AIBO will actually recognize you and also deepen it's emotional bond with each and every one of it's owners.
The new AIBO is also connected to the cloud, via wireless network, and continually accesses knowledge accumulated From its interactions with its users, it's a one say charming companion but also a technological feed.