Existing QC35 owners don't need to upgrade, but the addition of a dedicated Google Assistant button gives the already excellent wireless noise-cancelling headphone an extra bit of personality.
The BackBeat Fit 300 Series is a mostly well-designed Bluetooth sports headphone that costs $80.
Bose's SoundSport Free totally wireless earphones are more expensive, but they may sound and fit better than the AirPods.
Fitbit's first headphone is an in-ear Bluetooth sports model that's ready for fitness and the company's new Ionic smartwatch.
With its improved battery life, the slightly evolved Jabra Sport Elite Upgraded remains one of the stronger early entries in the totally wireless headphone arena.
Celebrity-backed Fiil has made its mark in China with a new line of premium headphones. Now they're coming to America.
JBL's next-gen wireless noise-cancelling headphone is a step up in design, comfort level and sound, but it faces stiff competition.
Sennheiser's HD 4.50 BTNC Wireless gets you most of what you want in a premium wireless noise-canceling headphone but costs significantly less.
Although they may not be quite as good as full-size offerings from Bose and Sony, the on-ear AKG N60NC are arguably the best compact wireless noise-canceling headphones.
Quibbles aside, V-Moda's Forza Metallo Wireless is a great sounding in-ear wireless headphone that makes for an excellent everyday and sports headphone.
New drivers, new cushions, more frequency response in wired mode and better battery life make V-Moda's next-gen Bluetooth headphone a winner.
Small drawbacks notwithstanding, the Plantronics BackBeat 500 Series raises the bar for entry-level on-ear wireless headphones.
Doppler Lab's new totally wireless earbuds don't quite live up to the hype, but these feature-laden headphones are one of the best AirPods alternatives we've tested to date.
The slickly designed BeatsX is an appealing neckband-style wireless headphone that offers a lot of the "magic" of Apple's AirPods in a more conventional, sports-friendly design.
Bragi gets a lot right with its new, more affordable Headphone, but its sound needs to be better to compete with Apple's AirPods.
Long range, long battery life, comfy, and sounds great.
The leather-clad HD1, the company's first in-ear wireless headphone, hits stores in January for $200.
Look past their offbeat design and you'll find that Apple AirPods' compact size and high convenience factor are a winning combination.