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You can get a free year of Apple TV Plus if you buy an iPhone, iPad or Mac

Starting now, a new iPhone will get you a year of Apple's new streaming service free.

Apple TV Plus is offering a free year to those who purchase certain new devices. 

Those who buy a new iPad, iPhone or Mac will get one year of its streaming service, Apple TV Plus, for free, Apple CEO Tim Cook said at the company's iPhone event, Tuesday. Apple TV Plus launches in Nov.1 and will otherwise cost $4.99 per month for a family subscription. It will be available in more than 100 countries at launch. The offer is effective Tuesday.

Now playing: Watch this: Tim Cook reveals launch date and price for Apple TV Plus

Originally published Sept. 10, 10:40 p.m. PT.
Update, 10:49 a.m. PT: Adds additional context; 12:01 p.m.: Adds info on availability.