Twitter launches new livestream shopping platform and Walmart is already involved
Walmart, Jason Derulo and deals -- oh my!
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is the latest social media platform to launch an online shopping initiative that includes livestreams, and
is already on board as the first retailer to try out the platform. Walmart and Twitter will co-host a "Cyber Deals Sunday" stream event on Twitter on Nov. 28 at 7 p.m. ET, during which you can follow along with a live broadcast, shop featured products through Twitter's Shop Tab and post tweets about the event.
Musician-turned-social-media-celebrity Jason Derulo is set to host the
event described as "a 30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests and much more," according to Twitter's announcement about the event.
Participants will also be able to shop for Walmart items from Twitter and other platforms including Walmart.com/live and the retailer's Facebook, Instagram, TikTok and YouTube accounts.
"Twitter continues to be an important platform for Walmart's business and our customers," said William White, chief marketing officer at Walmart. "We've been focused on charting new territory in shoppable livestreams."
While this is Twitter's first shot at livestreaming a shopping event, other platforms have made similar announcements this month: Facebook unveiled "Live Shopping for creators" to make shopping and buying easier across Meta apps, and YouTube is hosting a weeklong live shopping event called "YouTube Holiday Stream and Shop" that's streaming through Monday, while Pinterest has announced "Pinterest TV."