Snapchat wants to help you run for office

The messaging app now has software to help you jump into local races.

Andrew Gebhart Former senior producer
2 min read

If you've ever had the thought that you could do better than the politicians you see on TV, Snapchat wants to help you get started. A new feature in the photo- and video-sharing app will help US users find local races, connect to recruitment and training organizations, start a campaign hub in the app itself or pass the buck to their friends by nominating someone else.

The release of the new tool highlights how social networks are encouraging young people to engage in the democratic process. In 2020, Snapchat said it helped more than 1 million people register to vote. 

Starting Tuesday in the Snapchat app, you can scroll down from the main camera screen to find the Run for Office mini. Mini is another word parent company Snap uses for an in-app game or program. Snap announced the new feature via a blog post, which details that you'll even be able to see the steps you need to get on the ballot, including required signatures and filing deadlines, via the software.

"We hope launching the 'Run for Office' mini changes the idea of who can be in office -- that no matter who you are, where you come from, that you can make a difference in your local community by running for office based on the issues they care most about," said Sofia Gross, Snap's head of policy partnerships and social impact, in an emailed statement. 

When searching for open positions, you can filter by issues, so you can find a role focused on your concerns and interests. You'll find filing deadlines and signatures sections in the mini's campaign hub. 

Snapchat will also use the program to connect you with organizations like Emerge America and New American Leaders for more in-depth training.