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Snapchat says it's helped over 1 million people register to vote

The company estimates that more than half of them are first-time voters.

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Snapchat's voter registration efforts have focused on its primary audience: teens and young adults.

Angela Lang/CNET

Snapchat has helped over 1 million people register to vote through its app this year, a spokesperson said Thursday. The popular app, known for its disappearing messages and face filters, estimates 56% of the people it helped register this year are first-time voters and nearly 65% are between 18 and 24.

For the 2020 election, Snapchat parent company Snap said it's created tools to help people register to vote, learn about voting options and make a plan to cast their ballot.

"Historically, most voters registered through Snapchat actually vote," said a Snap spokesperson, adding that 57% of the more than 450,000 people Snap helped register for the 2018 US mid-term elections actually cast a ballot.

Throughout October, Snap said, it will help users follow through on voting with its new tool, Before You Vote, which will help people decide whether they should vote by mail and find their polling location. The company will also provide a voting checklist in user profiles, as well as let people know about deadlines for voting early.

The voter registration milestone was earlier reported by Axios