Snapchat has helped over 1 million people register to vote through its app this year, a spokesperson said Thursday. The popular app, known for its disappearing messages and face filters, estimates 56% of the people it helped register this year are first-time voters and nearly 65% are between 18 and 24.
For the 2020 election, Snapchat parent company Snap said it's created tools to help people, learn about voting options and make a plan to cast their ballot.
Looking for Cyber Monday deals?Don’t miss a minute of the action with our coverage of the best Cyber Monday 2021 deals.
"Historically, most voters registered through Snapchat actually vote," said a Snap spokesperson, adding that 57% of the more than 450,000 people Snap helped register for the 2018 US mid-term elections actually cast a ballot.
Throughout October, Snap said, it will help users follow through on voting with its new tool, Before You Vote, which will help people decide whether they shouldand . The company will also provide a voting checklist in user profiles, as well as let people know about deadlines for .
The voter registration milestone was earlier reported by Axios.