Netflix Plans to Expand Its Preview Club for Upcoming Shows and Movies, Report Says

The expansion of the Preview Club, akin to test screenings, is slated for early next year, according to The Wall Street Journal.

Marcos Cabello
Marcos Cabello
Marcos Cabello
Based in Boston, Marcos Cabello has been a personal finance reporter for NextAdvisor and CNET. Marcos has covered cryptocurrency, investing, banking, and the US economy, among other personal finance subjects. If you don't find Marcos behind his computer screen, you'll probably find him behind another screen, playing the newest Nintendo Switch title, streaming the latest TV show or reading a book on his Kindle.
Marcos Cabello
Two students including Wednesday Addams standing out in the woods

You might be chosen to preview a Netflix show like Wednesday.


Netflix is planning to expand its Preview Club, a group of subscribers who preview select shows or films before they officially appear in Netflix's catalog. It'll increase the previewer base to tens of thousands of users around the world early next year, The Wall Street Journal reported Thursday. 

The Preview Club, which started more than a year ago, is Netflix's version of performing test screenings, which have been a staple of Hollywood for generations. According to the Journal, the Preview Club had a significant impact on at least one big release: Don't Look up, a 2021 Netflix film starring Meryl Streep, Leonardo DiCaprio and Jennifer Lawrence. Before the film was released, previewers said the movie was too serious, so the creators made the movie funnier, according to the Journal.

Expanding the Preview Club may be Netflix's way of ensuring it's maximizing every dollar spent on its films and shows before releasing them, as the streaming giant lost more than a million subscribers earlier this year before rebounding in October.

The company declined to comment on the report.

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