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Instagram extends Reels up to 60 seconds, adds captions stickers

The change came in on Tuesday.

Dashia Milden Editor
Dashia is a staff editor for CNET Money who covers all angles of personal finance, including credit cards and banking. From reviews to news coverage, she aims to help readers make more informed decisions about their money. Dashia was previously a staff writer at NextAdvisor, where she covered credit cards, taxes, banking B2B payments. She has also written about safety, home automation, technology and fintech.
Dashia Milden
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Instagram first introduced Reels last year. 

Sarah Tew/CNET

Watch out, TikTok. Instagram Reels is hot on your heels. As of Tuesday, Instagram Reels can be up to a minute long, after previously being limited to 30 seconds. The Facebook-owned photo and video sharing platform unveiled the change by way of its Twitter account. 

It also added a captions sticker within Reels, which converts audio into text-based captions so you can watch Reels content with sound off. It's available in a few English-speaking countries, and Instagram plans to expand the feature to additional countries and languages soon. 

Earlier this month, TikTok extended its videos to up to three minutes. Instagram's news is also good for TikTok users who want to post longer TikTok videos on their Instagram accounts with Reels. 

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