Facebook brings Reels to its iOS, Android apps in the US
Some creators will be paid for Reels in a new invite-only program.
On Wednesday, Facebook made the announcement that Reels are now available in the US.
It's official: Reels are now available on Facebook. The short-form videos, which originally launched on Instagram last year, can be created and viewed on Facebook by folks in the US with an iOS or Android device.
"Today we're launching Reels on Facebook for iOS and Android in the US. We're bringing short form, entertaining video experiences and tools that have inspired creators on Instagram to more creators and audiences on the Facebook app," the social network shared Wednesday in a news release.
The news comes after Facebook tested Reels in Mexico, India, Canada and the US last month. Now you can see Reels in your News Feed and Groups on the social media platform. Facebook also said you'll be able to follow the Reel creator directly from the video. Sharing and reactions will also be available.
In addition, Facebook unveiled the Reels Play invite-only program, which will pay creators based on the performance of Reels on both Instagram and Facebook. The program is a part of Facebook's $1 billion initiative for creators and follows Instagram's "Reels Summer" bonus. It will expand globally over time.
Facebook is also testing the ability to share Reels between Instagram and Facebook, and will test a variety of ads during and between Reels.
