Justin Long, aka 'I'm a Mac' guy, turns on Apple in new ads for Intel

Intel's ads feature the familiar face of an old rival.

Erin Carson Former Senior Writer
Erin Carson covered internet culture, online dating and the weird ways tech and science are changing your life.
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Erin Carson

Justin Long is a PC these days.


Apparently actor Justin Long isn't a Mac anymore. 

Long, who appeared in Apple commercials with comedian John Hodgman in the late 2000s (the "I'm a Mac, I'm a PC" guys), is now starring in a series of ads for Intel , flipping the script on the campaign that made PCs look like least hip devices around. 

In the new ads, Long says, "I'm a... Justin, just a real person doing a comparison between Mac and PC." He compares everything from the color and style offerings of PCs to MacBooks ' inability to bend into a tablet. The ads also take a shot at PC versus Mac gaming. "No one really games on a Mac," the ad says. Another spot highlights the ASUS ZenBook Duo 14's touchscreen, versus the MacBook Pro touch bar

Apple didn't immediately respond to a request for comment.

At its Mac event in November, Apple featured a "one last thing" cameo with Hodgman reprising his role as the PC guy.

The Intel ads aren't the first time a spokesperson has defected to a rival camp. Notably, former Verizon commercial star Paul Marcarelli (the "Can you hear me now?" guy) started doing ads for Sprint in 2016.

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