The Hyundai Rockstar Energy Moab Extreme Off-Roader concept is not your average soft-roader, nor is it a name that can be uttered in a single breath. It was built with off-roading in mind, and to that end, all involved parties have spent a whole ton of money loading this thing up with genuine off-roading equipment.
Under the body, there's a set of King coilovers leading down to 17-inch KMC bead-lock wheels, wrapped in Mickey Thompson off-road tires. Yukon Gear and Axle provided additional drivetrain accessories to give the thing a bit more off-road cred than your average Santa Fe. A big brake kit will bring this hulking mass to a stop... before the ground disappears beneath you, ideally.
The exterior is capped off with a digital camouflage vinyl wrap and a bevy of Rockstar Performance Garage parts, including skid plates, bumpers and a custom roof rack. There's also a Warn winch, a MagnaFlow exhaust and a wet nitrous injection system.
Since it's a SEMA concept, Hyundai didn't leave the interior anywhere near stock. There's a custom leather interior, a Kicker audio system and a spray-on bedliner in the cargo area. Once you're already off the beaten path, the concept also carries tents, thermal heat protection and a tank of compressed air for refilling tires on the go.
SEMA's press days kick off on Oct. 31, so keep your eyes on Roadshow to check out this concept and a whole bunch of other wild stuff.