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Finally, a Hyundai SEMA concept with some actual performance

It's nice to see somebody paying actual attention to the engine for once.


Hyundai's first two concepts for the SEMA aftermarket trade show were pretty crazy to look at, but there wasn't much going on under the hood. Now, it's finally unveiled a concept that has some bite to match the bark.

Hyundai teamed up with ARK Performance to craft a concept based on the 2017 Elantra sedan. It's built for road racing, and it should haul ass, thanks to a custom ARK Performance turbocharger kit with a custom downpipe, exhaust and wastegate. Building a custom turbo kit is a bit more involved than just slapping nitrous on an otherwise stock motor (I'm looking at you, Santa Fe concept).

Of course, all that new power is useless if the suspension can't keep the car under control. ARK fixed that problem by adding a coilover suspension system, a front strut tower bar, stiffer sway bars and a front-axle big brake kit. Nitto NT05 summer tires ensure the power actually gets to the pavement, too.

ARK's Elantra concept looks the business, thanks to a wide body kit, new wheels, a front splitter and a full vinyl wrap in what appears to be a satin gray finish. The interior received an overhaul, as well, by way of a diamond-stitched getup with a custom steering wheel.

Sadly, we're never going to see these cars in action. But, if you'll be in Las Vegas the first week of November, you can head over to SEMA to see the cars in person.