Ford Stormtrak trademark application may hint at Fusion replacement

Not another sedan, but possibly a lifted wagon of sorts.

Sean Szymkowski
It all started with Gran Turismo. From those early PlayStation days, Sean was drawn to anything with four wheels. Prior to joining the Roadshow team, he was a freelance contributor for Motor Authority, The Car Connection and Green Car Reports. As for what's in the garage, Sean owns a 2016 Chevrolet SS, and yes, it has Holden badges.
Sean Szymkowski
2 min read
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I'm down for another wagon.


Well, well, well -- what do we have here? Ford has gone ahead and submitted a trademark application for a nameplate we've never seen before.

AutoGuide first reported on Thursday that Ford has filed to trademark the "Stormtrak" name. That's a name never before given to a Ford vehicle, and it could be used on an upcoming wagon of sorts. Rumors have swirled that the Ford Fusion, the Blue Oval's midsize sedan that was sent out to pasture, could receive a spiritual successor of sorts in a lifted wagon model.

Such a vehicle would still likely share a lot with the next-generation Fusion, called the Mondeo in Europe. In fact, that's where Ford filed the trademark application. The documents show Ford submitted the application in April 2019 before it was published on Dec. 23. Ford is now in the "opposition proceedings" period, which lets other companies object to the automaker using the name.

If Ford went ahead and brought a Stormtrak wagon to market, it really wouldn't face much competition. Its closest competitor would be something like the , if that's the way Ford goes. The Buick Regal TourX, itself a lifted luxury wagon, would have been a direct rival, but it dies this year. has gone ahead and brought back the A6 Allroad, though the Ford likely won't rival the luxury and tech of the German wagon. Then again, it will surely be far less expensive.

That's all we know about this mysterious filing so far. Ford told Roadshow it files trademarks "routinely to protect new (or existing) phrases, designs or symbols, but this does not indicate any new business or product plans." We'll keep an eye on this to see if Ford really does plan to produce a crossover-ish replacement for the Fusion.

Watch this: On the road: 2017 Ford Fusion

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Originally published Jan. 9.
Update, Jan. 10: Adds comment from Ford.