Automakers are being increasingly selective about which auto shows they attend these days. Plenty of brands are pulling out of even major shows that have traditionally been home to significant debuts, like Frankfurt. Ford, however, is going to do the biggest German show in a serious way.
According to a report published Friday by Automotive News Europe, Ford is planning on debuting several models at the 2019 Frankfurt Auto Show, including a new version of its (though based on what Roadshow has heard from Ford's people, it's doubtful that we'll see that in the US). We can also expect to see the new Kuga and a , both of which are also likely Europe-only.
Ford opted to skip the other two major European shows -- Paris -- citing mounting concerns over cost and a lack of new product to debut there. Increasingly we're seeing manufacturers go this route, or choosing to debut their vehicles at off-site events during auto shows where they are guaranteed to have journalists' undivided attention.and