There's a huge amount of interest in the. The automaker currently has for its upcoming electric full-size pickup, and according to new data published Tuesday, the vast majority are from folks who are new to EVs.
Ford recently sent a survey to its F-150 Lightning reservation holders and found that 79% are first-time EV buyers. On top of that, more than half of those surveyed said the F-150 Lightning will be their first foray into the Ford brand.
The Ford F-150 is America's best-selling vehicle, so launching an electric version makes a ton of sense from a name and brand recognition standpoint. The F-150 Lightning will come to market with some impressive specs, including an estimated 300 miles of range and 10,000 pounds of towing capability. Plus, with prices starting around $40,000 -- not including any tax incentives -- the F-150 Lightning is relatively affordable, all things considered.
Of course, when the F-150 Lightning goes on sale next year, it'll face stiff competition from a CES.. The is slowly starting to hit the road and Chevrolet is planning to show its at January's
The F-150 Lightning is expected to arrive at Ford dealers in spring 2022.