From the Mustang Mach-E to the F-150 Lightning, we've only gotten a taste of what Ford has planned for Americans.
It all started with Gran Turismo. From those early PlayStation days, Sean was drawn to anything with four wheels. Prior to joining the Roadshow team, he was a freelance contributor for Motor Authority, The Car Connection and Green Car Reports. As for what's in the garage, Sean owns a 2016 Chevrolet SS, and yes, it has Holden badges.
remained pretty darn quiet on its strategy surrounding electric vehicles. Clearly, it's only just begun, and the Blue Oval plots a totally electric future for its vehicle lineup in the US. In a Monday interview with Automotive News, Kumar Galhotra, President of the Americas, the executive made it clear the F-150 Lightning, E-Transit and Mustang Mach-E are just the start. "Easily," he said, Ford is approaching a time when it can declare it will only sell
in the US. He added the company's "working toward it."
Under CEO Jim Farley, Ford took an aggressive turn to electrification with a $22 billion investment through 2025 to bolster its battery-powered car positions. So far, the strategy in the US focuses on adding batteries to familiar nameplates through the company's "icons." First came the Mustang Mach-E, and now the F-150 Lightning. Farley previously hinted an electric Bronco is potentially in the pipeline, too.
And unlike past strategy, Ford isn't prepared to source battery packs from others. Instead, following the reveal of its electric pickup, the automaker announced BlueOvalSK -- a joint venture with Korea's SK Innovation to assemble battery packs in the US.
Still, the US isn't quite at the point where Ford feels confident enough to cannonball into the EV pool. While Europe matured into EVs more quickly, Galhotra hinted it will take a little more time for the US to warm up to electric cars. However, by the middle of the decade, Ford expects EV sales to really start picking up. Perhaps an electric pickup truck is just the ticket for Ford.
2022 Ford F-150 Lightning Pro is an EV that's ready to work