Ford Bronco chief designer Paul Wraith shares design secrets and talks Easter Eggs
Watch the 19-year Ford veteran describe how the new Bronco was designed, and see early renderings of the SUV family that led to its big reveal.
Just ahead of the reveal of the 2021 Ford Bronco and Bronco Sport, Roadshow Road-test Editor Emme Hall and I logged on for an in-depth video interview with the SUV family's chief designer, Paul Wraith, to chat about what went into the making of these two new off-road-focused vehicles.
Our wide-ranging interview covers everything from the learning curve this British designer faced upon being tasked with reinventing this iconic American SUV, to the special design features his team had to fight for. Wraith even explains why not selling the Bronco in Europe actually helped his team get to the design they wanted, and how he's having trouble deciding how to spec his personal Bronco. He even talks about the Bronco's hidden Easter Eggs, and what makes them different from the competition.
Grab a tasty beverage and join us for this chat with Wraith. He's got some compelling insights about how the new Bronco and Bronco Sport came into being, and we've peppered in lots of great renderings and development footage to help bring his stories to life.
Want more 2021 Ford Bronco news? We've got you covered:
- 2021 Ford Bronco: Everything we know
- 2021 Ford Bronco Sport: All the official details
- Bronco vs. Wrangler: How these SUVs stack up
- Bronco vs. Bronco: How the new SUV compares with the original
- 2021 Ford Bronco official pricing and trims
- 2021 Ford Bronco Sport official pricing and trims
- The 2021 Ford Bronco First Edition is sold out
- How Ford designers screwed the Bronco in the best possible way
- 2021 Ford Bronco's Goodyear tires won't sport 'Wrangler' name for obvious reasons
