Ford Bronco chief designer Paul Wraith shares design secrets and talks Easter Eggs

Watch the 19-year Ford veteran describe how the new Bronco was designed, and see early renderings of the SUV family that led to its big reveal.

Chris Paukert Former executive editor / Cars
Following stints in TV news production and as a record company publicist, Chris spent most of his career in automotive publishing. Mentored by Automobile Magazine founder David E. Davis Jr., Paukert succeeded Davis as editor-in-chief of Winding Road, a pioneering e-mag, before serving as Autoblog's executive editor from 2008 to 2015. Chris is a Webby and Telly award-winning video producer and has served on the jury of the North American Car and Truck of the Year awards. He joined the CNET team in 2015, bringing a small cache of odd, underappreciated cars with him.
Chris Paukert
2 min read
Paul Wraith, Ford Bronco chief designer
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Paul Wraith, Ford Bronco chief designer

Paul Wraith, Bronco chief designer, sketches a dream assignment.

Ford/Nick Miotke/Roadshow

Just ahead of the reveal of the 2021 Ford Bronco and Bronco Sport, Roadshow Road-test Editor Emme Hall and I logged on for an in-depth video interview with the SUV family's chief designer, Paul Wraith, to chat about what went into the making of these two new off-road-focused vehicles. 

Watch this: Ford Bronco design boss Paul Wraith dishes program secrets and talks Easter eggs

Our wide-ranging interview covers everything from the learning curve this British designer faced upon being tasked with reinventing this iconic American SUV, to the special design features his team had to fight for. Wraith even explains why not selling the Bronco in Europe actually helped his team get to the design they wanted, and how he's having trouble deciding how to spec his personal Bronco. He even talks about the Bronco's hidden Easter Eggs, and what makes them different from the competition.

Grab a tasty beverage and join us for this chat with Wraith. He's got some compelling insights about how the new Bronco and Bronco Sport came into being, and we've peppered in lots of great renderings and development footage to help bring his stories to life.  

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