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2021 Ford Bronco racks up over 150,000 reservations in 2 weeks

Now, Ford needs to convert them to actual sales, but it's still a mighty impressive number.

2021 Ford Bronco 2-door
You guys really love your Broncos.
Nick Miotke/Roadshow

It's only been just over two weeks since the 2021 Ford Bronco debuted, and as if the mighty positive reaction weren't already a good indicator for how the SUV will sell, we have a raw figure now.

Ahead of Ford's second-quarter earning's call, the automaker's dhief financial officer, Tim Stone, said the company has received over 150,000 reservations for a new Bronco. Keep in mind, the Bronco debuted on July 13. That's a serious amount of interest considering each person put down $100 toward a future off-road SUV.

The big number follows news Ford also ended up with a reported 18-month waitlist for the new Bronco. Although production remains on track and first deliveries will begin next spring, a source told Car and Driver this week some may not receive their SUVs until 2022 simply due to demand. A Ford spokesperson didn't speak directly to the waitlist but told Roadshow reservation holders will receive an approximate delivery date early next year.

The 2021 Bronco will arrive in both two- and four-door versions this time around with prices starting at $29,995 after a destination charge. That's for the two-door Bronco. The bigger four-door Bronco for you and your friends starts at $34,695. If you still want a chance to receive one of the first SUVs, reservations remain open and holders will reportedly convert a reservation to a final order later this year.

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