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From here, it looks like a regular old scale, but the Withings Body Cardio scale does so much more than measure your weight.
Step on it -- barefoot -- and it works with a whole lot of other sensors to track your weight...
...and your body composition, like fat, water, bone and muscle.
Imperceptible electric currents also measure your heart health, using technology often found in the offices of cardiovascular specialists.
The Body Cardio scale ties into an app that helps you track your data over time.
Monitoring your body's changes can help you make decisions about your health.
The app also serves as a hub for other Withings fitness devices, such as fitness trackers. Read more about the Withings Body Cardio here.