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HolidayBuyer's Guide

This is what you'll see when you fire up the Moto G4 version for Amazon Prime members.

Caption by / Photo by Josh Miller/CNET

It's an ad on your lock screen, which you can either swipe away or tap to view.

Caption by / Photo by Josh Miller/CNET

Or, if notifications salt the screen, the ad will shrink to banner size.

Caption by / Photo by Josh Miller/CNET

Amazon also preloads apps on the home page. You can sign in to them all in one fell swoop when you set up the phone (or not!)

Caption by / Photo by Josh Miller/CNET

You can delete these apps and customize the home screen any way you'd like.

Caption by / Photo by Josh Miller/CNET

Amazon will eventually target ads to your buying and browsing patterns, but I'm not sure why it thinks I'm interested in whey protein.

Caption by / Photo by Josh Miller/CNET

A second ad module appears as a home screen widget.

Caption by / Photo by Josh Miller/CNET

You can drag and drop to delete it.

Caption by / Photo by Josh Miller/CNET

Double-tap a notification-style ad to open it.

Caption by / Photo by Josh Miller/CNET

Here's what you'll see if you tap it once (like on accident, for instance).

Caption by / Photo by Josh Miller/CNET

Opening an ad kicks off the corresponding Amazon app or website.

Caption by / Photo by Josh Miller/CNET

In this case, it's Amazon Prime's video collection. You can tap to stream now.

Caption by / Photo by Josh Miller/CNET

Apart from the two sizes of lock screen ads, the phone looks and acts just the same as the full-price Moto G4.

Caption by / Photo by Josh Miller/CNET

It's already our top budget pick -- this $50 off deal just makes the value that much better, as long as the ads don't bother you. Read all about the Moto G4 here.

Caption by / Photo by Josh Miller/CNET
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