Wearable tech gets in the game (pictures)

Jawbone has just announced an iOS Platform, called UP, which is set for integration with multiple apps -- and soon to have an open API -- with the goal of organizing your adventure sports and athletic data.

Right now, the wearable computing market is relatively wide open, with new platforms vying for real estate in a space that is largely yet undefined -- the players are positioning for what is to come -- and nearly everyone believes the wearable market is indeed coming.

Bundled along with the Jawbone UP is a USB-to-3.5mm headphone mini jack adapter.

Assorted colors of the Jawbone UP -- because if its wearable, its got to be fashionable.

The Home screen shows daily progress, Trends shows activity over days, weeks, and months, and your Lifeline shows your total progress since using UP.

A view of the Wello personal trainer app integration with the Jawbone UP platform.

UP can even connect Withings scales, so every time you step on your scale, your weight will be incorporated within your UP app, automatically.

Jawbone hopes that by pulling in all this activity data, and connecting apps like MapMyFitness, they will be able to create a clearer picture of your active life.

The community of integrated apps will initially include MapMyFitness, IFTTT, RunKeeper, LoseIt, Maxwell Health, MyFitnessPal, Sleepio, Notch, Wello and Withings.

The FuelBand's stylish LED screen shows lots of information such as the number of steps you take, calories burned, and the time.

The Fitbit Ultra is a sophisticated, data-collecting pedometer which is barely noticeable when clipped to the hip.

The dashboard view showing Fitbit's activity log.

Made for recording your most punishing workouts, the Motorola MotoActv is a GPS fitness tracking smart watch and music player that measures exercise sessions and routes in terms of activity and pace.