Want to sell your game? Host a post-apocalyptic pig roast!

We trekked out to the far reaches of deepest Brooklyn to check out an under-development video game called Borderlands.

While hands-on demos of upcoming games are usually enough to get us to show up, publisher 2K went a little further, turning a Williamsburg warehouse into a B-movie set, complete with props straight out of Mad Max, costumed bartenders, and an entire roasted pig, gleefully hacked up for the attendees.