Why? It's hand-made from titanium, sapphire and various real leathers, it encrypts your calls, comes with a concierge service that gets you almost anything you want, and it's packed full of the best tech around.
If nothing else, you'll certainly stand out from your Galaxy S5-packing friends. I had numerous people asking me what the phone was when I was testing it -- most of whom were subsequently appalled when I told them the price.
On the side of the phone is this red button. Pressing it will give instant access to Vertu's concierge service -- essentially, a person at the end of the phone who will provide anything you ask. A taxi to the airport, tickets to the most exclusive clubs, or hiring a giraffe for the afternoon are just a call away.