Verizon's Power House embraces Super Bowl madness (pictures)

Verizon's exhibit in Bryant Park in Manhattan offers football-related sights and attractions, as well as a place to charge your phone.

Roger Cheng

Feb. 1, 2014 4:00 a.m. PT

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Welcome to Verizon's Power House

As its name applies, Verizon's Power House in Bryant Park in Manhattan is a place where visitors can drop off their phones and mobile devices for a quick charge. Visitors are greeted with this sign as they enter and register with info like their favorite NFL team.

Transforming Bryant Park into the Power House

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Transforming Bryant Park into the Power House

The installation is really just a massive tent that sits on top of Bryant Park in Manhattan. That large structure, which greets you as you walk past the registration area, actually covers the park's fountain. Along all four sides are large digital displays touting Verizon and the connected, digital life.

Verizon touts its upcoming multicast service

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Verizon touts its upcoming multicast service

Verizon's multicast service is the headline act in the exhibit. Visitors have to walk up the steps into a private room to check out the live video shot to select demo units.

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Multicast gets its own antennas

Verizon brought in special antennas to deliver LTE and focused the multicast to devices in a single room. Verizon said it can customize just how many people get video based on location and time with pinpoint accuracy.

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Meet Clay Matthews

You can "chat" with the Green Bay Packers' Clay Matthews in one on the exhibits in the Power House.

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Doing a digital touchdown shuffle

Using an Xbox Kinect, visitors can pose in front of a green screen and control a digital avatar of a football player on the TV screen in front of them. You can "catch" a pass and perform a signature touchdown dance.

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The flagship Verizon store experience

A Verizon representative demonstrates the digital wall found in its flagship Verizon Experience store in Minneapolis. Using the Kinect, people can use their arms to gesture to different categories.