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Verizon rolls out welcome mat to new 'destination store' (pictures)

The carrier is looking to go beyond smartphones and tablets and provide consumers with more wireless experiences.

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Roger Cheng
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Welcome to Verizon's 'destination store'

Verizon Wireless is hoping to offer a new retail strategy, and on Tuesday showed off a new "destination store" in the Mall of America in Minnesota. The carrier is going for a grander, brighter feel, with more white than red and lots of lights and space.
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Wall of devices

You have a question about a smartphone? Verizon had large images and the actual devices below along one wall of the store.
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Verizon in the home

Verizon shows how wireless can help the home in this model found in the store.
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Verizon store offers different zones

The store is split into six different zones focusing on different themes. The "Amped" zone offers more wireless music and speaker accessories.
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Verizon's business zone

One zone is dedicated to business workers on the go, showing off devices that work with the mobile professional. The zone is intended to create an experience that helps educate customers.
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Getting fit with Verizon

Verizon's Fit Zone shows off connected devices that help you track your activity and health. You can even take a spin on a treadmill and track your progress with a FitBit device.
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Having a little fun with Verizon

A miniature golf set up to demonstrate the store's "Fun Zone." It's a demonstration of how robotic sphere balls can be controlled over a the Minnesota-inspired course -- complete with Paul Bunyan and his blue ox.

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