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Tunnel of OLED love

LG W7 'wallpaper' OLED TV

LG W7 'wallpaper' OLED TV

LG W7 'wallpaper' OLED TV

LG W7 'wallpaper' OLED TV

LG W7 'wallpaper' OLED TV

LG W7 'wallpaper' OLED TV

LG W7 'wallpaper' OLED TV

LG W7 'wallpaper' OLED TV

LG W7 'wallpaper' OLED TV

LG E7 OLED TV

LG E7 OLED TV

LG E7 OLED TV

LG B7 OLED TV

LG B7 OLED TV

LG B7 OLED TV

LG B7 OLED TV

Sony A1E OLED TV

Sony A1E OLED TV

Sony A1E OLED TV

Sony A1E OLED TV

Sony A1E OLED TV

OLED TV screen sound

OLED TV screen sound

OLED TV screen sound

Samsung QLED TV

Samsung QLED TV

Samsung QLED TV

Samsung QLED TV

Samsung QLED TV

Samsung QLED TV

Samsung QLED TV

LG SJ9500 Super UHD LCD TV

LG SJ9500 Super UHD LCD TV

Sony X930E LCD TV

Sony X930E LCD TV

Xiaomi Mi TV 4

Xiaomi Mi TV 4

Xiaomi Mi TV 4

Xiaomi Mi TV 4

Sony VPL-VZ1000ES

Sony VPL-VZ1000ES

Hisense 100H10D

LG pillar of OLED

Sony CLEDIS

2017's next generation of TVs are standing by to dazzle your eyes (and your wallet). Our TV expert David Katzmaier, seen here counting every pixel of a concept 8K TV, introduces the picks of the bunch. Just give him a sec to finish up.

Caption by / Photo by Josh Miller/CNET

OLED (organic light emitting diode) TV technology produces the best picture quality CNET has tested, and LG's booth is the OLED mecca. Its coolest display is a huge tunnel composed of gently curved OLED screens.

Caption by / Photo by Sarah Tew/CNET

Nearly as cool, and actually for sale, is the W7, a TV so thin it's basically wallpaper.

Caption by / Photo by Josh Miller/CNET

Or wall art.

Caption by / Photo by Sarah Tew/CNET

Seen here against an actual wall (and a key) is what a 3.85 mm thick TV looks like.

Caption by / Photo by Josh Miller/CNET

Yeah, this 65-inch TV is way thinner than a phone.

Caption by / Photo by James Martin/CNET

LG's booth shows off the wallpaper TV in a cool projection seascape.

Caption by / Photo by Sarah Tew/CNET

...and demonstrates that it's actually semi-flexible.

Caption by / Photo by Sarah Tew/CNET

The W7 screen itself is too thin for actual HDMI ports, so it includes a sound bar into which you plug your gear.

Caption by / Photo by Sarah Tew/CNET

Power and video runs through this thin ribbon cable from the soundbar up to the TV.

Caption by / Photo by Josh Miller/CNET

The W7 is available in a 65-inch size for $8000, and a 77-inch size shown here. No pricing yet on the 77-inch, but I'm expecting somewhere north of $20,000.

Caption by / Photo by Josh Miller/CNET

If you don't have eight grand for a new TV, you might have to settle for one of LG's other OLED TVs. Here's the E7.

Caption by / Photo by Sarah Tew/CNET

It looks very similar to last year's E6, with a sleek-looking speaker bar along the bottom.

Caption by / Photo by Sarah Tew/CNET

LG calls the design "picture-on-glass."

Caption by / Photo by Sarah Tew/CNET

The company's cheapest 2017 OLED TV will be the B7. No pricing yet, but its predecessor (our favorite TV of 2016) costs $3,000.

Caption by / Photo by Sarah Tew/CNET

Even the cheapest OLEDs are extremely slim.

Caption by / Photo by Sarah Tew/CNET

Other OLEDs have a thicker chunk to house inputs, the power supply and other stuff.

Caption by / Photo by Sarah Tew/CNET

Despite their huge design (and price) disparities, LG says all of its 2017 OLED TVs, from the W7 to the B7, will have the same picture quality. We expect it to be among the best on the market. But one might be better...

Caption by / Photo by Sarah Tew/CNET

Coming later in 2017, Sony's first big-screen OLED, the A1E, will arrive to provide LG with some competition. Here's Sony CEO Kazuo "Kaz" Hirai making the announcement.

Caption by / Photo by Sarah Tew/CNET

Sony spent a lot of time trying to convince me that the A1E's picture will be better than LG's. We'll see.

Caption by / Photo by Sarah Tew/CNET

Sony will sell the A1E in 65- and 77-inch sizes. Pricing has not been announced.

Caption by / Photo by Sarah Tew/CNET

One difference from LG? Sony's A1E has a subwoofer in the angled part of the stand.

Caption by / Photo by Sarah Tew/CNET

And the screen itself acts as a speaker.

Caption by / Photo by Sarah Tew/CNET

Little transducers behind the screen, seen here at the LG Display booth (LG Display makes the OLED screens for Sony's TV), actually vibrate the screen itself to produce sound.

Caption by / Photo by Josh Miller/CNET

I could actually feel it.

Caption by / Photo by Josh Miller/CNET

The vibration is strong enough to bounce these plastic balls, but didn't affect the picture as far as I could tell.

Caption by / Photo by Josh Miller/CNET

While Sony and LG make OLED TVs, Samsung is sticking to LED-backlit LCD models. It's calling its flagship 2017 TVs QLED.

Caption by / Photo by Sarah Tew/CNET

Samsung promises its best picture quality TV yet, thanks to new quantum dot technology, which is said to improve brightness and color.

Caption by / Photo by Sarah Tew/CNET

This year Samsung's best QLED series, the Q9 series shown here, in an 88-inch size suspended from the ceiling, is flat instead of curved.

Caption by / Photo by Sarah Tew/CNET

QLED sets can be mounted on a stand or flush with the wall using Samsung's new mounting system. The Q8 shown here is a curved model.

Caption by / Photo by Sarah Tew/CNET

You can also get optional stands.

Caption by / Photo by Sarah Tew/CNET

This conical one allows the TV to swivel.

Caption by / Photo by Sarah Tew/CNET

And this one resembles an artist's easel.

Caption by / Photo by Sarah Tew/CNET

OLED offers top-of-the-range picture quality, but at a price. LG's Super UHD LCD TVs are cheaper, and supposedly LG has improved its image quality compared to the 2016 versions.

Caption by / Photo by Josh Miller/CNET

The SJ9500 may not be OLED-thin, but it's still pretty svelte.

Caption by / Photo by Josh Miller/CNET

The Sony X930E is the successor to one of our favorite LCD TVs of last year.

Caption by / Photo by Sarah Tew/CNET

The Sony X930E adds support for Dolby Vision so you can watch HDR movies, and Google Home to make your TV part of your smart home setup. It also has a cool patterned backside.

Caption by / Photo by Sarah Tew/CNET

Many of the TVs at CES are from lesser-known brands, at least in the US. The Mi TV 4 will only be available in China.

Caption by / Photo by Sarah Tew/CNET

It's too cool-looking not to show you anyway.

Caption by / Photo by Sarah Tew/CNET

It comes with a sound bar into which you plug your gear.

Caption by / Photo by Sarah Tew/CNET

I love the transparent stand legs.

Caption by / Photo by Sarah Tew/CNET

Not every TV at CES is an actual TV. This cabinet-based laser projector is bright enough for any room and costs 25 grand.

Caption by / Photo by Sarah Tew/CNET

Here's where the laser-powered light emerges.

Caption by / Photo by Sarah Tew/CNET

Those 75-inch TVs probably feel pretty slick -- until they get a load of the 100-inch Hisense 100H10D. It's another projection system, with a surround-sound setup and a short-throw laser projector that beams onto the 100-inch screen. And it costs only $13,ooo.

Caption by / Photo by Hisense

And not every TV is for home use. LG Display's OLEDs can be wrapped around pillars for digital signage.

Caption by / Photo by Josh Miller/CNET

Another "TV" designed for commercial use, Sony's gigantic crystal LED screen is 32 feet long, 9 feet high (9.75 by 2.75 meters) and impossibly bright. As the largest TV I saw at CES, it seems an appropriate place to end.

Caption by / Photo by Sarah Tew/CNET
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