Cliki itself has a slick design that allows it to be used as a key fob. That way, if you want to use it to find your phone when you're on your way out of the house, you can just hit the button and listen for your phone's chime.
Right now, Cliki's app is pretty simple. You can toggle any of the eight command sets (such as "single press for play/pause; double press for skip"). But the rest of the app is just information and settings. The real flexibility will come when Cliki begins working with integration platforms such as IFTTT later in 2016.
Cliki is another small device with big potential, and its features are growing fast. In its current Android-exclusive and overall non-integrated form, though, it's hard to recommend -- especially at its $39 price.