The Texas town where smartphones are made (pictures)
Crave's Eric Mack recently toured the Texas factory where the Moto X is being assembled, and he also poked around the neighborhood to see if Motorola could be starting a new trend in American manufacturing.
Easy in, easy out
Crave visited Alliance, Texas, this week to attend an official opening ceremony for the new Moto X factory there and tour the premises. Above, the Texas state flag flaps in the wind in front of the control tower for the Alliance Airport. The corporate and cargo air complex is a five-minute drive from the Moto X factory, with no TSA lines in sight. Alliance is a 17,000-acre planned community and foreign trade zone owned by Ross Perot Jr.'s real estate development company. It lies within Fort Worth and three other nearby Texas towns.
Globally connected
The entire world is just down the road from the Flextronics factory via Alliance's AirTrade Center. The factory employs more than 2,000 American workers to assemble the Moto X smartphone. Retrofitting the plant cost $25 million; the facility was used by Nokia to assemble cell phones in the late 1990s and early 2000s.
Jet-setting
Corporate honchos and government officials can easily jet in and out of Alliance via its streamlined corporate terminal for craft ranging from helicopters to private jets. It also seems to be one of the best spots around for spotting 10-gallon hats.
Fly by night... or whenever
Alliance's corporate air terminal is a key starting point for business here. Mercedes Benz, Amazon, and Lockheed Martin are among the many and varied big names that house part of their operations in Alliance's industrial, warehousing, and office spaces.
Shopping close to home
Bison roam right next door to this Cabela's in Alliance, Texas, teasing hunters shopping inside for their next outing. The retail chain carries equipment and clothing for hunting, camping, fishing, and other outdoor pursuits.
Not a bad way to live
Rent at this Alliance-owned development starts at a reasonable $875 a month and puts you about 15 minutes away from either the Flextronics Moto X factory or downtown Fort Worth. It's the kind of place that should be within the budget of some of the more senior factory floor workers -- nice digs, especially compared with the dingy workers' dorms at China's Foxconn City.
Alliance's biggest residents
A herd of bison graze in a field on the side of Alliance Gateway Freeway, one of the main highways through Alliance, and just down the road from the Moto X factory. The bison in this shot are seen through a fisheye lens to make sure they look sufficiently intimidating to any hunters shopping at Cabela's next door (and viewing this gallery on their custom-camoflauge Moto X smartphones) who might be tempted by an easy hunt.
Getting railroaded
Alliance bills its rail yard and transportation hub as an "inland port."
Not far from the big city
Just barely within city limits, the heart of Alliance is about 20 miles from downtown Fort Worth, shown here.
View from a smartphone nursery
The view from the front of the Moto X factory. This just might be corporate heaven.
More Galleries
My Favorite Shots From the Galaxy S24 Ultra's Camera
My Favorite Shots From the Galaxy S24 Ultra's Camera
20 Photos
Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra
Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra
10 Photos
The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum
The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum
23 Photos
Samsung's Galaxy S24 Ultra Now Has a Titanium Design
Samsung's Galaxy S24 Ultra Now Has a Titanium Design
23 Photos
I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites
I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites
34 Photos
17 Hidden iOS 17 Features You Should Definitely Know About
17 Hidden iOS 17 Features You Should Definitely Know About
18 Photos
AI or Not AI: Can You Spot the Real Photos?