It connects to Android and iOS phones, allowing it to track your activity -- including steps, distance and calories burned -- and show how long and how well you slept. Using the app, you can set activity goals, and your progression through the goal is shown as a percentage on the mechanical dial at the bottom of the face.
It's due to go on sale this June, globally, and will start at 950 euros (around $1,015, £685 or AU$1,325).
Little is known about the device itself, and no details about price or release date were announced. As an Android Wear device, we can expect a digital face, and software identical to that you'll find on existing Android Wear devices such as the LG G Watch R. Whether TAG Heuer fuses the digital face with analogue hands in order to help it appeal to its more traditional customers remains to be seen.
The announcement was celebrated on stage by the cutting of this massive cheese, made by TAG's CEO from his 86 dairy cows. "We have a good history. That's why before you leave, you will eat my cheese," he stated. He meant it too, and it was delicious.
Vector explained that the monochrome display and simple software both help achieve that figure. It syncs to Android, iOS and even Windows Phone devices and will show incoming calls, texts, general notification and fitness activity too.
Vector is also opening the watch up to third-party developers. Nest is already on board, allowing the watch to control your Nest smart thermostat from your wrist.
It'll be on sale this summer for $349 (which converts to roughly £235 or AU$450).
Breitling got in on the connected watch game too. The B55 Connected isn't a fully fledged smartwatch, so don't expect it to track your health or show you your notifications.
What it will do though is link to your phone to instantly and accurately change time zones on the watch, as well as let you record flight times. Recording flight times may not be the most common smartwatch feature, but the B55 is aimed at pilots, who are legally obliged to keep a record of all their times.
Still in the concept phase for now, the B55 Connected will potentially be on sale at the end of this year and Breitling is hoping to keep the price under $10,000.
Mondaine's Helvetica 1 smartwatch uses the same internal technology as Frederique Constant's, meaning both watches are able to track your steps and your sleep, feeding that information back to your smartphone.
For its watch, Mondaine has stuck to its iconic minimalist Swiss design, with an all-metal body and leather strap. It'll be available later this year for around $900 (roughly £600 or AU$1,150).