Stephen Elop, Nokia's CEO for just over a year, made the case for his company's relevance both with inexpensive low-end phones and higher-end Windows Phone models.
Stephen Shankland
Stephen Shankland has been a reporter at CNET since 1998 and writes about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D printing, USB, and new computing technology in general. He has a soft spot in his heart for standards groups and I/O interfaces. His first big scoop was about radioactive cat poop.
Nokia CEO Stephen Elop is pinning Nokia's recovery on Windows Phone, starting with the high-end Lumia 800 going on sale in November in Europe.
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Nokia Lumia 800
Nokia CEO Stephen Elop shows the three colors of the new Lumia 800 phone.
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Nokia CEO Stephen Elop
Nokia CEO Stephen Elop shows off his company's new Windows Phone products at Nokia World in London.
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Stephen Elop with the Lumia 800
Nokia CEO Stephen Elop shows off the new flagship Lumia 800 Windows Phone model.
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Amazing Everyday
Nokia's new ad campaign is themed "Amazing Everyday." The company will spend lavishly to try to build its brand and to establish Windows Phone as a strong alternative to Android and iOS.
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365,000,000 phones
Nokia may not be dominant any longer, but it still makes 365 million phones a year.
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Nokia VP Steve Overman
Steve Overman, Nokia vice president of marketing creation, talked about Nokia's new "Everything Everywhere" marketing campaign.
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Nokia VP Blanca Juti
Blanca Juti, VP mobile phones marketing for Nokia, unveiled the company's new Asha line of lower-end phones chiefly for emerging markets.
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Angry Birds on S40 phone
Blanca Juti, VP mobile phones marketing for Nokia, announced a deal to bring the Angry Birds game to Nokia's low-end S40 family of phones.
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Nokia Asha 210
Blanca Juti, VP mobile phones marketing for Nokia, debuted the Asha 201 with a smaller screen and full keyboard.
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Nokia CEO Stephen Elop
Nokia CEO Stephen Elop speaking at Nokia World in London.
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Nokia SVP Kevin Shields
Kevin Shields, SVP of program and product management for Nokia smart devices, holds a Lumia 800 in his right hand and a Lumia 710 in his left.
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Nokia Lumia pricing
The Lumia 800 will cost 420 euros before taxes--about $585--when the Windows Phone device goes on sale in November in several European countries. The Lumia 710 will cost 270 euros--about $376.
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Nokia low-end phones
CEO Stephen Elop is banking on Windows Phone for Nokia's recovery, but he's also touting low-end phones for "the next billion" new customers.
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Nokia World journalists
Hundreds of bloggers and journalists descended upon Nokia World.
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Elop and Lumia 800
Nokia CEO Stephen Elop stands dwarfed by a mammoth Lumia 800.
