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The Nokia World sales pitch (photos)

Stephen Elop, Nokia's CEO for just over a year, made the case for his company's relevance both with inexpensive low-end phones and higher-end Windows Phone models.

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Stephen Shankland
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1 of 16 Stephen Shankland/CNET

Nokia CEO Stephen Elop

Nokia CEO Stephen Elop is pinning Nokia's recovery on Windows Phone, starting with the high-end Lumia 800 going on sale in November in Europe.
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2 of 16 Stephen Shankland/CNET

Nokia Lumia 800

Nokia CEO Stephen Elop shows the three colors of the new Lumia 800 phone.
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3 of 16 Stephen Shankland/CNET

Nokia CEO Stephen Elop

Nokia CEO Stephen Elop shows off his company's new Windows Phone products at Nokia World in London.
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4 of 16 Stephen Shankland/CNET

Stephen Elop with the Lumia 800

Nokia CEO Stephen Elop shows off the new flagship Lumia 800 Windows Phone model.
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5 of 16 Stephen Shankland/CNET

Amazing Everyday

Nokia's new ad campaign is themed "Amazing Everyday." The company will spend lavishly to try to build its brand and to establish Windows Phone as a strong alternative to Android and iOS.
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6 of 16 Stephen Shankland/CNET

365,000,000 phones

Nokia may not be dominant any longer, but it still makes 365 million phones a year.
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Nokia VP Steve Overman

Steve Overman, Nokia vice president of marketing creation, talked about Nokia's new "Everything Everywhere" marketing campaign.
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Nokia VP Blanca Juti

Blanca Juti, VP mobile phones marketing for Nokia, unveiled the company's new Asha line of lower-end phones chiefly for emerging markets.
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9 of 16 Stephen Shankland/CNET

Angry Birds on S40 phone

Blanca Juti, VP mobile phones marketing for Nokia, announced a deal to bring the Angry Birds game to Nokia's low-end S40 family of phones.
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10 of 16 Stephen Shankland/CNET

Nokia Asha 210

Blanca Juti, VP mobile phones marketing for Nokia, debuted the Asha 201 with a smaller screen and full keyboard.
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11 of 16 Stephen Shankland/CNET

Nokia CEO Stephen Elop

Nokia CEO Stephen Elop speaking at Nokia World in London.
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Nokia SVP Kevin Shields

Kevin Shields, SVP of program and product management for Nokia smart devices, holds a Lumia 800 in his right hand and a Lumia 710 in his left.
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13 of 16 Stephen Shankland/CNET

Nokia Lumia pricing

The Lumia 800 will cost 420 euros before taxes--about $585--when the Windows Phone device goes on sale in November in several European countries. The Lumia 710 will cost 270 euros--about $376.
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14 of 16 Stephen Shankland/CNET

Nokia low-end phones

CEO Stephen Elop is banking on Windows Phone for Nokia's recovery, but he's also touting low-end phones for "the next billion" new customers.
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15 of 16 Stephen Shankland/CNET

Nokia World journalists

Hundreds of bloggers and journalists descended upon Nokia World.
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Elop and Lumia 800

Nokia CEO Stephen Elop stands dwarfed by a mammoth Lumia 800.

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