Most phones on the market aimed for seniors are your run-of-the-mill feature devices. But at CTIA 2012, Swedish company phone company Doro introduced the U.S. to its first smartphone for seniors, the Doro PhoneEasy 740.
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The Big Easy (buttons)
The Doro PhoneEasy 740 uses the Android OS, but don't expect it to look like anything you've seen before. It has a simplified UI for easy use, but it can still access the Internet and the Doro app store, DoroSelection.
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A little thick on the side
In addition to its 3.2-inch screen, the PhoneEasy 740 has a relatively thick profile. It's slated for a 2013 release in Q2. It is estimated by Doro reps that it'll go for $99.
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Doubles as a magnifier
The 5-megapixel camera on the back of the PhoneEasy 740 comes with a flash and it also works as a magnifier.
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Press for help
The back is also equipped with an emergency call button, that when pressed, will dial and text five programmable numbers.
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Push those buttons
As a handset for an older demographic, Doro chose to retain the big, rubber, tactile buttons as part of the PhoneEasy 740.
