TAG Heuer is known for making luxury Swiss watches out of the finest materials. The Connected then is something of a departure -- it's an all-digital Android Wear-based smartwatch.
It's still made from premium titanium and comes with a fancy name, but it'll show you notifications from your phone, as well as connect with a wide variety of apps.
It comes at a price though -- £1,100 in the UK ($1,500 in the US, AU$2,000 in Australia). That's a lot of money to spend on something that does the same tasks as any other Android Wear watch that costs a fraction of the price.
With its titanium body and 1.5-inch round screen, it's not a slim beast. Here it is against the sleek Apple Watch.
There's a button on the side that takes you back to the watch face.
A thick rubber strap sits comfortably on larger wrists.
It looks like a more traditional watch than Apple's take on a timepiece.
It comes loaded with a variety of watch faces, styled after traditional TAG Heuer watches.
A different face.
Google Now on the watch uses voice recognition for you to ask it questions.
It has quite an aggressive design.
The TAG Heuer name is easy to spot.