"It's hard to remember what it was like before iPhone," he says. Apps weren't the same. There was no free market for apps. iPhone changed that in 2007, he says. He says the iPhone 4 is the most exciting thing to happen since the release of the original device in 2007.
The new retina display is stunning, Steve Jobs says, doing a side-by-side with an iPhone 3GS. They have increased the pixel density, putting four times as many pixels in the same amount of space.
The 3.5-inch display is "better than OLED," he says. Contrast ratio is 800-to-1. iPhone OS 4 makes it so your apps automatically run on the retina display full size, he says.
Jobs showed us the insides of the new device, saying the new iPhone 4 is packed to the gills. He points out they used a micro SIM because it's smaller and they needed the space.
The biggest thing in the iPhone 4 is the battery, Jobs said, and since the battery is bigger and the A4 chip is good at power management. There is 7 hours of talk time, 6 hours of 3G browsing, 10 hours of Wi-Fi browsing, and 300 hours of standby.
As our phones become equipped with more sensors, we are capable of building richer applications, Jobs says, adding that he can't wait to see what developers will do with the iPhone 4.
Steve Jobs and Jony Ives demonstrate the video-calling feature called "FaceTime." It works between iPhone 4 devices. No set-up required and it works anywhere there is Wi-Fi.
Netflix CEO Reed Hastings said the iPad app has gone really well, more than 2,000 downloads. But coming this summer, Netflix will be on the iPhone for free.
This is, after all, WWDC, and it's all about the developers, and Jobs very proudly said that Apple has paid out more than $1 billion to developers who have built on the iPhone and iPad platform.
