Details on pricing and availability are now official for Sony's 2015 televisions, and again the company is focusing on 4K and charging a mint for many models. New for many sets is Android TV, while HDR arrives on the flagships.
Here are the photo highlights from our hands-on tour.
Sony's best TV for 2015 is the 75-inch XBR-X940C ($7,999). It's the only model to offer full-array local dimming as well as HDR compatibility.
And no, you can't detach the huge side-mounted speakers.
The only other Sony for 2015 that handles HDR sources is the 65-inch XBR-X930C. It has an edge-lit backlight and I expect it to perform very well given the excellent picture quality of the X900B, our favorite 4K LCD TV of 2014.
For buyers who want a high-end Sony without massive speakers, the 65-inch XBR-65X950B will remain on sale throughout 2015.
Did I mention they're hard to miss? At least they significantly improve the TV's sound, if the 2014 version was any indication.
Below those two in price is the X900C, billed as the world's thinnest LCD TV. Parts of the TV's cabinet, namely the top half of the set, measure just 0.2 inch thick.
Official pricing is still to be determined, but the unofficial leaked pricing pegs the series at $3,999 for the 65-inch version pictured here, and $2,499 for the 55-inch size. The 75-inch member of the series, model XBR-75X910C, costs $4,999 and has a slightly thicker cabinet. Unlike the rest of Sony's TVs, which ship in May, these won't be available until later in the summer.
Here's a look at the 65-incher in profile.
I didn't quite cut myself.
Sony also bills the X900C as the world's flushest TV, ideal for hugging the wall as closely as possible. Side-mounted cables help.
All of the X900C sets include a custom wall mount in the box that enables them to sit as flush as possible.
When I asked whether the seemingly stud-unfriendly spacing of the wall plate was an issue, Sony's rep assured me that finding wall studs wouldn't be necessary given the light weight of the TVs.
The first time we saw Android TV was in the Nexus Player box, but Sony has gone whole-hog bringing it to its TVs in 2015. Along the way it scrapped its homegrown interface; here's what the TVs' home page looks like.
Big icons allow easy selection of sources.
Voice search worked very well in our Nexus Player test, and Sony says its TVs get the same functionality. Now if only Google would allow it to hit more services, it might begin to compete with Roku's voice search.
Speak into the top to search via voice, and swipe across the middle to whiz around the menus. It was pretty responsive, as I'd expect.
Sony also revamped the look of its menus to match Android TV. And yes, many sets now offer 10-point color temperature and gamma controls, a first for Sony.
One confusing Sony-ism, Scene Select, has been replaced and now all of the picture modes are accessible in one place.
Sony makes more 4K projectors for the consumer market than anyone, and we recently reviewed (and really liked) its cheapest, the $10,000 VPL-VW350ES.
This one's a teensy bit pricier. Seen here is the professional version of Sony's $50,000 ultra short-throw laser 4K projector. Called the VPL-GTZ1, it sells for around the same price.
Both Sony short-throw 4K projectors share the same guts, but the black color and handles of the GTZ1 mark it as pro-friendly.