The stage of Sony's CES 2016 press conference was decked out with an array of products.
Sony's CEO and President Kazuo Hirai opens the press conference.
He proudly announces that the Japanese company sold over 5.7 million PlayStation 4 units during the holiday season, bringing the global total up to 35.9 million.
Mike Fasulo, president and COO of Sony Electronics, takes the stage.
The first product reveal of the conference is the FDR-AX53 Handycam, a 4K camcorder that's an upgrade to last year's AX33.
The Handycam's microphone captures noise from five directions, so it'll sound like the real thing, Fasulo claims.
The exec welcomes Glenn Gainor, president of Physical Production for Screen Gems. Screen Gems is a subsidiary of Sony Pictures and was behind films such as "Death at a Funeral", "Burlesque", "Dear John" and "Anacondas".
Gainor showed off some of the photos he's captured with his Sony cameras, including this one of his children.
Fasulo switches from video and picture to audio, with a focus on Sony's Hi Res audio umbrella. He says the company will be expanding its H.ear range. Pictured is the H.ear Go, which he claims is the smallest multiroom speaker available.
Sony also unveiled the PSH-X500 USB turntable, which it's selling under its Hi Res banner. Why is it hi-res? Because you can rip your records in Sony's DSD format natively.
Sony's H.ear On and H.ear In, over-the-ear wireless headphones and in-ear headphones respectively, were also displayed.
He explained that the Japanese electronics behemoth has been tracking the evolution of music in recent decades, noting the increased prevalence of heavier bass.
It was then announced that Sony is expanding its Extra Bass category to include Bluetooth wireless speakers.
Life Style UX sees regular household items double as music players, screens and the like. Some of Sony's double purpose items were on stage.
Fasulo shows off a tiny new projector for the home, which can project images and video at up to 80 inches.
Sony will be releasing the glass speaker, LED bulb speaker and projector in 2016.
Fasulo is joined on stage by Lucas Watson, YouTube's president of global brand solutions.
Watson touts YouTube being ahead of the 4K curb, saying it's supported the ultra HD medium since 2010. He also noted that the streaming service is already 8K ready.
Speaking of 4K, TVs are up next. Sony touts its High Dynamic Range TVs -- HDR is this year's TV buzzword.
Sony announces its X93D series, which will carry the 4K HDR logo.
Fasulo touts enhanced audio search with Android TV, which can speak in 40 languages. Sony is the only TV maker to use Google's software, now that Sharp has dropped it.
Sony Pictures Home Entertainment will be launching Ultra, a new app to buy new 4K movies and TVs directly on Android-powered TVs.
Kazuo Hirai returns to close out the show.