Sony's KDL-EX720 series represents the least-expensive model in the company's 2011 TV lineup with 3D
and a 240Hz refresh rate--both bullet points that the less-expensive KDL-EX620 series
lacks. It's also Sony's highest-end 2011 TV to use a matte-screen finish--not a bullet point, but something we really appreciate
. The latter helps improve image quality in bright rooms, but overall the EX720's strongest suits have little to do with the picture. Those include miserly power use, extensive Internet content options, and a competitive price compared with other active 3D-compatible LED-based LCD TVs.