Sony Action Cam: Small and powerful (pictures)

The Sony Action Cam is very slim and compact, especially compared with the blocky GoPro HD.

The back of the camera slides open to reveal a removable battery and microSDHC/Memory Stick Micro card slot.

All of the camera's ports are under a door on the bottom. Sony says the port to the right of the Micro-HDMI jack will support add-ons, including a body that will turn the Action Cam into a more traditional handheld camcorder with a 2.7-inch flip-out LCD display.

Included with the camera are a shockproof/waterproof case and two adhesive mounts.

Two head straps will be available: a $30 one for use with a waterproof housing and a $25 low-profile one (pictured) that simply holds the camera.

A variety of other mounts will be available as well as accessories like antifog inserts and replacement doors for the included case that give you a flat lens for diving and an open door for better audio from the front stereo mic.

The Sony Action Cam ships in September and will sell for about $200. If you want Wi-Fi it'll set you back an additional $70.