Sony has created a three-day course for media professionals aimed at
getting them to understand the technical challenges of 3D. It teaches
them how to produce TV and movies that doesn't give viewers a massive
headache, but instead are realistic and enjoyable experiences. Sony is
funding this training itself and it's not hard to see why -- it has a massive investment in the technology being a success.
No easy task -- there are some mighty issues to overcome. For a start, it's clear that everything Hollywood once knew is changing. Although 3D production doesn't alter the narrative of a movie, it does add technical issues that can create major problems. Currently there are virtually no people in Hollywood who understand how to shoot decent 3D, and that's why the format is unpredictable in its presentation to say the least. Hence the course.
Yesterday Crave popped along to the BBC's imperilled
Television Centre to hear from Buzz Hays (pictured above), senior vice
president for Sony's 3D technology centre. Buzz is the man who -- aside
from having an awesome name -- Sony has tasked with turning us 3D haters into people who enjoy watching movies in the format.
Have a good click through the gallery above, and geek out to some photos of 3D equipment in use and the awesome technology that's involved in 3D production.
Sony's new 3D broadcast monitor uses passive technology, like the polarised system found in cinemas. This makes the monitor very costly and reduces its resolution. The upside is it's suitable for use in production galleries -- active tech is useless for this as you can't sync the glasses to more than one screen.
A second 3D rig shows it's possible to reduce the size of the equipment slightly. This is the sort of camera that would be used at the World Cup, for example. Its low-mounted camera also makes it possible to mount this rig on a Steadicam.
The system is also capable of monitoring the images and can provide a warning if the operator does something stupid. It's very important to make sure 3D is shot properly, otherwise the effect doesn't work, and will possibly induce headaches.