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Sonos' new voice controlled speaker works with the Amazon Alexa voice assistant at launch, with support for Google Assistant and Apple's Siri coming in 2018. It's available for preorder now at $199 or £199.

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Touch controls, including volume and a key to mute the mic, are located on the top.

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The One also comes in black. 

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Alexa is built right in, so you get all of the functionality (and the smooth female voice) of an Echo or Dot speaker. 

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It's larger and more squat and squared-off than an Amazon Echo.

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Sonos touts the sound quality, and in the past we've really liked its speakers.

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Here's a closer look at those controls.

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In addition to Wi-Fi, it supports wired Ethernet.

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The lighting is more subtle -- dare we say classier? -- than the Echo or Google Home's rainbows.

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The white version could go well in a kitchen. Or a wood-lined shelf.

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Sonos hopes you'll buy both colors.

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Like its other speakers, it plays with others for multiroom audio.

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It looks a lot like the company's current Play:1 speaker...

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...but Sonos says only two parts -- the bottom and the power cable -- are the same.

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"Alexa, play Rolling Stones in the bedroom" is an example of Sonos' whole-home approach.

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At launch it will support Amazon Music, Pandora, iHeart Radio directly, with Spotify coming soon.

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The Sonos One ships Oct. 24. Look for a full CNET review then.

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