/> ED I T O R S C H O I C E IN N O V A T IO N A W A R D
X

SF yawns at Verizon iPhone launch (photos)

The Verizon iPhone goes on sale in San Francisco without the fanfare of its previous AT&T counterparts.

cnet.png
CNET Reviews staff
apple-iphone-verizon-2672.jpg
1 of 10 James Martin/CNET

Hundreds of donuts on hand

With the launch of the long-awaited, much-hyped Verizon iPhone this morning, I was expecting to see at least a few dozen people lined up outside the Apple Store in San Francisco.
When I arrived around dawn, though, there were just two people in line at the Stockton Street store, along with two police officers and a few Apple employees waiting with coffee and hundreds of donuts.
apple-iphone-verizon-2669_1.jpg
2 of 10 James Martin/CNET

Media, Apple

There were more journalists on hand than customers when I arrived at 6:45 a.m. PT.
apple-iphone-verizon-2680.jpg
3 of 10 James Martin/CNET

Around the corner at Verizon

At the closest Verizon store--just around the corner and less than a block away on Market Street--there were fewer than 10 customers waiting in line, minutes before the store opened at 7 a.m. PT.
apple-iphone-verizon-2682.jpg
4 of 10 James Martin/CNET

Verizon store line along Market Street in SF

The line at the Verizon store on Market Street in downtown San Francisco.
apple-iphone-verizon-2688.jpg
5 of 10 James Martin/CNET

Closer to the 7 a.m. opening

As the 7 a.m. opening neared, a few more customers showed up.
apple-iphone-verizon-2695.jpg
6 of 10 James Martin/CNET

TV news crews

TV news crews lined up outside the Market Street Verizon store to cover the release of the iPhone.
apple-iphone-verizon-2702.jpg
7 of 10 James Martin/CNET

First customers inside the Verizon Store

The first customers inside the Verizon Store to purchase an iPhone on the Verizon network.
apple-iphone-verizon-2708.jpg
8 of 10 James Martin/CNET

Waiting in Verizon line

Waiting in Verizon line along Market Street in San Francisco at 7 a.m. PT.
apple-iphone-verizon-2717.jpg
9 of 10 James Martin/CNET

Short lines, big demand

Although the lines in San Francisco to buy the iPhone on Verizon were short and the immediate demand low, Verizon is expected to sell millions of iPhones this year.
apple-iphone-verizon-2724.jpg
10 of 10 James Martin/CNET

Back at the Apple Store

Back at the Apple Store, enthusiastic employees at the entrance continued to applaud as the few who showed up to buy the iPhone trickled out for the store with their newest smartphone.
Considering this morning's lackluster launch, will Verizon hit the 10 million mark this year? We'll see.

More Galleries

The best games on Nintendo Switch

More Galleries

The best games on Nintendo Switch

41 Photos
Movies coming in 2021 and 2022 from Netflix, Marvel, HBO and more

More Galleries

Movies coming in 2021 and 2022 from Netflix, Marvel, HBO and more

67 Photos
Global 2022 Ford Ranger gets stronger styling, more infotainment tech

More Galleries

Global 2022 Ford Ranger gets stronger styling, more infotainment tech

7 Photos
2021 best new TV shows to watch, stream, obsess about

More Galleries

2021 best new TV shows to watch, stream, obsess about

65 Photos
The new Kia Niro crossover has a lot more style

More Galleries

The new Kia Niro crossover has a lot more style

8 Photos
The 51 best VR games

More Galleries

The 51 best VR games

53 Photos
The 2022 Kia Stinger 2.5T is a lovely liftback

More Galleries

The 2022 Kia Stinger 2.5T is a lovely liftback

40 Photos